Back in the summer, I wrote a brief blog post about The Big Moo, and now that I’ve read it cover to cover, I’ve written a more detailed book review.

The book contains so many great insights and inspiring ideas, that my copy is full of highlighting, but one chapter that stood out in my mind was “What Do You Stand For?” This chapter looks at companies with commitments to causes they believe in, citing Avon’s support for breast cancer research as an example, and challenges the reader to…

“… stick their necks out for something greater and far more purposeful than their everyday work, and in return build brand relevance, organizational ethos and pride, and consumer preference and trust. And the world becomes just a little brighter and better.”

I realize that a small business like Organized Assistant can’t have nearly as much impact on the world as a large corporation, but it did get me thinking about what we can do. As a result, in honour of Mental Illness Awareness Week (October 5 to 11, 2008), for every Personal Medical Organizer we sell from now until October 31, we will donate 75% to St. Joseph’s Healthcare Foundation in support of their mental health services.

The Personal Medical Organizer would make a terrific gift for seniors, people with disabilities, or anyone wanting to keep track of their family’s health information, and it can be customized for organizing consultants, healthcare providers, or other professionals who would like to give it to clients or patients. Will you help us to make a difference?