Today I will continue my series on Internet Marketing Virtual Assistance with a look at article marketing. In case you’re not familiar with this marketing strategy, Wikipedia defines it as:

“a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author’s business.”

One benefit to writing informative articles about your industry, and making your articles available for others to use, is the opportunity to showcase your expertise to an extended audience. A well-written article can demonstrate your knowledge of a subject much more clearly than an ad, and is more likely to be read. In addition, each time that one of your articles is published, it will include a link back to your website. Because the number of backlinks is one of the factors that determines your search engine ranking, this causes your website traffic and exposure to increase.

There are many ways that an IMVA can assist you with article marketing.

Are you too busy to write? A virtual assistant with experience in your industry can prepare drafts for you to apply your finishing touches, or even ghost write articles on your behalf.

Do you need help completing your articles? Your virtual assistant can research any facts and figures you may require to support the information in your articles.

Have you already written some articles? We can proofread and edit them for spelling, grammar, typos, and readability.

Once your articles are ready to be submitted, your VA can create your profile on article directory sites and submit your articles. He or she can even search for niche article directories, websites, and publications appropriate for your topic. Because most Internet Marketing VAs have previous experience with article submissions, they are already familiar with the good quality sites and will be able to complete this task in much less time than it would take you to do it yourself – and wouldn’t you rather be doing something else?