How an Internet Marketing VA Can Support Your Search Engine Optimization

Today I will continue my series on Internet Marketing Virtual Assistance with a look at the many ways a virtual assistant can help improve the chances that your website(s) will come up in the first page of results on the search engines.

Your search engine positioning is affected by a number of factors. Some of these factors are within your website, and others are outside it, and an Internet Marketing Virtual Assistant can work on either or both aspects of your SEO (search engine optimization) campaign.

To make your website more search engine friendly, an IMVA can perform any or all of the following tasks:

• Keyword research to determine what words or phrases people use when searching for your services or products
• Identifying the search terms your competitors are using, as well as those they have overlooked
• Editing your website’s content and/or metatags to incorporate important keywords
• Reviewing your website to make sure that its structure and navigation are search engine friendly

If your VA is also your web designer, he or she can complete these tasks while creating your website, which will give you a definite advantage as soon as your site is launched!

The search engines estimate the value of your website based in part on the number of other sites linking to it. There are many ways your virtual assistant can help you get listed on other websites, including:

• Submitting your site to general, industry-specific, and regional directories
• Submitting articles you’ve written to article directories and other appropriate websites
• Submitting your press releases to press release distribution sites
• Submitting your blogs, podcasts, or videos to relevant websites
• Contacting owners of complementary websites to request a listing on their links page

Inbound links are best acquired gradually over a period of time, so you will benefit greatly from working with a VA on an ongoing basis. When you form a long-term relationship with your virtual assistant, he or she will become very familiar with your business, and will be able to suggest even more strategies to free up your time and increase your profits. To learn how we can help you with your Internet Marketing and other projects, contact me to request a free 30 minute telephone consultation.