One of the first challenges faced when starting a business is coming up with a name that is memorable, clearly reflects what you do, and hasn’t already been taken. The authors of Secrets of Power Marketing recommend that if you have a one-person service business, you should use your own name in the company name…
Continue Reading »
Do you ever feel really busy, but have nothing to show for it at the end of the day? It’s so easy to get overwhelmed by emails, phone calls, and other day-to-day activities, that we often feel we have to do them all immediately. Maybe we think that we’ll be able to focus on the…
Continue Reading »
As small business owners, it’s helpful to know how new clients have heard about us, so we know which of our marketing and/or advertising methods are effective. It can be as simple as adding the question to the contact form on your website, or remembering to ask every time you receive an inquiry, but to…
Continue Reading »
At last year’s Online International Virtual Assistants Convention (OIVAC), I had the pleasure of attending an excellent seminar presented by Cristina Favreau, called Designing a Compelling 30 Second Intro. In addition to some great ideas I’d never thought of in my several years of networking, her presentation reinforced some of the things I knew but…
Continue Reading »
Last year in my blog post Step Outside Your Comfort Zone, I wrote about the benefits that can be gained by taking on work that is different than what you usually do – your mental comfort zone, if you will. Last night I stepped outside my physical comfort zone, and found it to be rewarding…
Continue Reading »
If you’re a coach, or if you’ve ever worked with one, this question is probably very familiar to you. According to Kristin Robertson it refers to “the minor irritants in your life that, once eliminated, could make your life flow more smoothly.” Terry Dean tells us that there are basically two things that motivate us:…
Continue Reading »
You can sure tell the holidays are over! After a couple of relatively quiet weeks on the business front, I spent quite a bit of time on the phone today, speaking with clients who are ready to move forward with projects we discussed in December. In addition, my email has gone back from a trickle…
Continue Reading »
You probably wouldn’t notice if I didn’t mention it, but I’ve done a bit of tidying up here on my blog, combining “Subscribe” and “Add Me” into one section called “Stay Connected.” In that section, I’ve replaced the link to my personal Facebook profile to the Organized Assistant fan page. Since I don’t accept “random”…
Continue Reading »
Many of us are managing to save paper and ink by printing only when a hard copy is really necessary and by printing on both sides of the page whenever possible. We also buy recycled office products and return our ink and toner cartridges to be refilled. That’s all commendable, but there’s a company in…
Continue Reading »