Michael Fletcher of Neworld Coaching always wears orange, whether it’s a tie, a dress shirt, or a casual shirt, and that’s part of his branding, so people will remember him. I know of other people who use a similar strategy. It’s effective, and a little less painful than a facial tattoo!

What I found myself doing as I looked at faces, not intentionally at first, was saying to myself, “She reminds me of Claire. He reminds me of John.” I don’t know why, but I think this was helpful both in deciding if I recognized the faces and in placing it in the first or second group.

My two false positives were faces I’d consider “average”. I had no trouble remembering I hadn’t seen certain distinctive features before, like tattoos, or hats.

Maybe as important as how to remember faces one meets is figuring out how to make one’s own face memorable to those we meet. Shall we make our next sister date a trip to the tattoo parlour, Janet?