Since this is Customer Service Week, I’m going to compare my experience with two Customer Loyalty Programs. Both examples represent major corporations, but since the principles of customer service are essentially the same for all types and sizes of business, they are worth a close look. The first example is the Best Western Rewards program….
Virtual Assistant, Website Designer, and Blogger
Category Archives: Customer Care
Put Your Money Where Your Mouth Is
I recently spent the night at a hotel whose corporate website declares their commitment to sustainability and environmental responsibility, and was pleased to see this commitment in action. There were cards in the room that explained how much energy is consumed when towels and bedding are washed every day and outlined the procedure to follow…
3 Simple Ways to Create Client Loyalty
The Pareto Principle, or 80-20 rule, tells us that 80% of our sales come from 20% of our clients. It therefore goes without saying that keeping those clients coming back to us should be one of our top priorities. With April being International Customer Loyalty Month, let’s look at a few things we can do…
To Subcontract or Not to Subcontract?
Once in a while I’m asked to do something I’ve never done before. This probably happens to a lot of people, but I think it’s especially common with virtual assistants. Since, as an industry, we offer such a wide range of services, there are always going to be new software programs and online services, and…
Is Your Client a Zoomer?
While I was waiting for my appointment at the hairdresser recently, I noticed not just one, but two very different magazines with “zoomers” on the cover. Never having seen or heard this term before, I was curious, but my name was called before I got a chance to find out what it meant. When I…
Two Little Words
As a virtual assistant, I have clients all over North America. Most of my American clients pay by PayPal, but there are a few who aren’t comfortable using the service for one reason or another, and mail me a cheque. (Or should I say “check” since we are talking about Americans?) Most of the time…
The Successful Salesperson
Have you heard of Bill Porter? I hadn’t, until I watched the made-for-TV movie, Door to Door. Despite having cerebral palsy, which affected both his mobility and his communication skills, Bill refused to go on disability and convinced the Watkins Company to hire him as a door-to-door salesman in 1955. They tried to let him…
