The word of the month was: Although it’s been around since 2010, this virtual pinboarding site completely escaped my notice until late last year. Even then, I paid it little attention until earlier this year when it suddenly moved to the forefront. All at once it seemed that my Facebook news feed was filled with…
Virtual Assistant, Website Designer, and Blogger
Category Archives: Marketing Methods
Building Relationships through Social Media
When I started my business in 2002, social media as we know it today didn’t even exist. Now, less than ten years later, it has become an essential marketing tool for businesses of all sizes. Unfortunately, some businesses don’t understand the difference between social media marketing and traditional advertising. Traditional advertising is a one-way street….
The Versatile Blogger Award
Two years ago, I was interviewed by Erika Liodice about how I chased my dream of quitting my job and starting my own business. We haven’t really stayed in touch since then, so I was surprised to receive an email from her recently, letting me know that she had nominated me for the Versatile Blogger…
Five Ways to Make the Most of Your Social Media Time
There are literally hundreds of social media sites with many different purposes, and you could easily devote your entire week to exploring new sites, maintaining your connections, and updating your profiles! Unfortunately, although effective social networking can and does lead to business opportunities, you can’t make a living at it, so it’s important to use…
Free Resources and a Special Offer for Social Media Day
Last year the folks over at Mashable declared June 30th as Social Media Day. Thousands of meet-ups are taking place around the world to allow social media users to come out from behind their computer screens and connect in person. As far as I’ve heard, no event’s being held here in Hamilton, so I’m really…
The Price of Popularity
I became a big fan of social media long before I even knew that’s what it was called. Twitter and Facebook in particular have allowed me to grow my network and stay connected to a much larger group of people than would have been possible even ten years ago. Every week I discover interesting new…
The Accidental Billionaires and The Social Network
I joined Facebook just a few months after it opened up to the general public. I was aware that Mark Zuckerberg created it when he was in university, and that it was originally restricted to university students. Other than that, I knew next to nothing about how it came to be or the story behind its…
What’s Happening to My Facebook Page?
Facebook is at it again – more changes are in the works, and if you have a Facebook page for your business, you need to be aware of them. If adapting to change is a challenge for you, take heart in the fact that your business page will now look more like your personal profile,…
What Can We Learn from Jell-O?
When searching for topics for my blog, I often refer to ideas suggested by Blog Energizer, and recommend this wonderful resource to others as well. After downloading last year’s Blogging Calendar, one of my clients said that she couldn’t wait to see how I might be inspired by Jell-O Week. Although I know she was…
Are You Really Rewarding Your Loyal Customers?
Since this is Customer Service Week, I’m going to compare my experience with two Customer Loyalty Programs. Both examples represent major corporations, but since the principles of customer service are essentially the same for all types and sizes of business, they are worth a close look. The first example is the Best Western Rewards program….
