Do you write your own marketing copy? Whether it’s for use online or in printed materials, you can easily spend hours working on it until it’s just right. Then, it’s so discouraging when you don’t get the results you’d hoped for. Believe me, I’ve been there too! One of the challenges many of us face…
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According to Blog Energizer, one of my favourite sources of blog inspiration, September is Shameless Promotion Month. Although you should be shamelessly promoting your business all the time, you might be shy about “tooting your own horn” or feel that you have nothing new to say, so in honour of Shameless Promotion Month, here are…
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In addition to using Facebook to promote my business, Organized Assistant, I create and manage Facebook pages for many of my clients, so I am always eager to learn new tips and techniques. After attending Mari Smith’s two sessions on Facebook at Social Media Success Summit 2010, I found myself hungering for even more information,…
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It’s hard to believe that the Summit is over. It was starting to feel like part of my regular routine, to pack up work early and start listing to great speakers for a while! There were 18 sessions in total, and I told you a bit about the first seven in my previous posts Kicking…
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With 18 sessions over a three-week period, I’m finding it a challenge to fit them all into my schedule, so if you were hoping that I’d blog about each one, you may be disappointed. I will, however, do my best to let you know what you’ve missed by not signing up, with the help of…
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I hate to say it, but the end of summer is not very far away. I’m not talking about the official end of summer on September 21, but the start-up of fall activities. In fact, in some places, they’ve already gone back to school! Even when the school year had no bearing on my own…
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The second workshop I attended at the Forum on Virtual Assistance (FoVA) was Creating a Marketing Budget & Plan to Help Your Business Grow. The session was presented by Jeannine Clontz, the recipient of this year’s Thomas Leonard International Virtual Assistant of Distinction Award. A week or so prior to the conference, I received a…
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New business owners are often advised that public speaking is one of the best ways to promote their business. If you’ve been afraid to try this free form of marketing, you’re not alone – according to Chase’s Calendar of Events 2009, 97% of Americans have a fear of public speaking. This is not news! Consider…
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As small business owners, it’s helpful to know how new clients have heard about us, so we know which of our marketing and/or advertising methods are effective. It can be as simple as adding the question to the contact form on your website, or remembering to ask every time you receive an inquiry, but to…
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Over the last several weeks, I’ve described many ways that an Internet Marketing Virtual Assistant can support your online marketing activities. Today I will wrap up this series with a look at a task that you’re likely to find valuable even if you have the time and desire to carry out your own marketing activities….
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