The word of the month was: Although it’s been around since 2010, this virtual pinboarding site completely escaped my notice until late last year. Even then, I paid it little attention until earlier this year when it suddenly moved to the forefront. All at once it seemed that my Facebook news feed was filled with…
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Can you believe we’re already one-twelfth of the way through 2012? For me, the year started off quietly, then picked up very quickly about midway through the month. As planned, I’ve been devoting more time to finding great content and sharing it on Twitter. I’ve discovered the Buffer app which allows me to spread my…
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When I started my business in 2002, social media as we know it today didn’t even exist. Now, less than ten years later, it has become an essential marketing tool for businesses of all sizes. Unfortunately, some businesses don’t understand the difference between social media marketing and traditional advertising. Traditional advertising is a one-way street….
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LinkedIn is considered one of the “Big Three” of social media, but it doesn’t get nearly as much attention as Twitter and Facebook, despite the fact that it’s been around much longer. I suspect that it’s because many people use Facebook and Twitter for personal networking rather than, or in addition to, business networking, whereas…
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Two years ago, I was interviewed by Erika Liodice about how I chased my dream of quitting my job and starting my own business. We haven’t really stayed in touch since then, so I was surprised to receive an email from her recently, letting me know that she had nominated me for the Versatile Blogger…
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I don’t know about you, but I have a hard time staying on top of the constant changes on Facebook. There’s a big fuss among the users whenever there’s a major change, but everyone seems to settle down once they get used to them. In many cases, the changes are actually good; it’s just frustrating…
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There are a lot of tools out there that were designed to save us time when using social media. I take advantage of a select few myself, such as using FeedBurner to automatically post my blog updates to my Twitter feed. There are also a lot of people out there who have discovered they can automatically…
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There are literally hundreds of social media sites with many different purposes, and you could easily devote your entire week to exploring new sites, maintaining your connections, and updating your profiles! Unfortunately, although effective social networking can and does lead to business opportunities, you can’t make a living at it, so it’s important to use…
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Several weeks ago, I suggested a few ways you can get exposure through other people’s blogs, with a few examples of my own. Today I’d like to share a few more collaborative blog posts in which I’ve been a participant: 7 Expert Tips on Getting Blog Traffic 39 Tips on Generating Ideas for a Blog…
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Last year the folks over at Mashable declared June 30th as Social Media Day. Thousands of meet-ups are taking place around the world to allow social media users to come out from behind their computer screens and connect in person. As far as I’ve heard, no event’s being held here in Hamilton, so I’m really…
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