Archive for: Success Strategies – Page 3

Is Self-Employment Right for You?

This is a really special week in my books. Not only is it Home Based Business Week, but it began with Canadian Thanksgiving, which is pretty fitting, since I’m very thankful to be a living the life of a home based business owner. I won’t lie and say it’s stress-free, but I feel that because I have more control over my work setting, my schedule, and my work itself, it’s a very different type of stress than when I was at the mercy of some bureaucrat who didn’t even know I existed.

If you also have a home based business, you know what I’m talking about. If not, you don’t know what you’re missing!

I’m sure that there are many people who are quite content to be employed by someone else, and that’s great. But if you often drag yourself to work, or find yourself counting the number of years left until you retire, you owe it to yourself to consider other options! If you’re not sure what’s involved in starting a home business, or whether self-employment is right for you, the following books will answer many of your questions.

No Limits – How I Escaped the Clutches of Corporate America to Live the Self-Employed Life of My DreamsNo Limits – How I Escaped the Clutches of Corporate America to Live the Self-Employed Life of My Dreams by Sara Morgan is an excellent starting point. The author successfully left the corporate world to start her own consulting business so she could have time to spend writing non-fiction books and raising her children while still earning an income, and she wrote this book to help others do the same. She clearly outlines the benefits of self-employment and, since a picture is worth a thousand words, she includes photographs of her very inviting working environment. She also describes the type of person you need to be in order to be successful in your own small business. Morgan’s book also includes tips for deciding what type of business you should start and where to go from there, as well as important issues such as accounting, taxes, and insurance. With fewer than 150 pages, it’s an easy read which can help you determine whether you’re well-suited to self-employment and to overcome any apprehension you may have about leaving your day job.

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Have You Chosen Your Niche?

The proof is in the puddingI’ve heard it said that “the proof is in the pudding.” I wasn’t quite sure what that meant, so I looked it up and learned that the complete quote is actually “the proof of the pudding is in the eating,” meaning that results are what counts.

Another concept I didn’t quite grasp before is one that comes up a lot when you read about marketing a business, that of defining your niche. I understood the general idea, but had trouble understanding the difference between niche, target market, and ideal client. I know what type of projects I enjoy most and what type of clients I prefer to work with, but like many others, I’ve worried that being too specialized would cause me to miss out on opportunities. On the other hand, I haven’t worried too much about it, since I always have enough work to keep busy and generate a regular income.

I began this blog in 2006 with no particular goal other than to see what the fuss was all about, but since then I’ve experienced firsthand the powerful benefits that can be gained by blogging. In addition, I’ve discovered that it’s something I thoroughly enjoy, and I’ve received positive feedback from enough people that I know I have a knack for it. Earlier this year, I decided to learn what I could do to make my blog even better and to increase my ROI. Since everything I read recommended focusing on a particular niche, I set about identifying my niche and, not wanting to make drastic changes to this blog, launched Your Organizing Business in April.

It’s only been three months, but I have been astounded at the results. My Google Page Rank is already at 3 and the number of readers is steadily increasing. In fact, I had to upgrade my hosting package because by the 10th of July I had already exceeded my allowable bandwidth for the month, something that’s never happened in the seven years I’ve had a website. Even more significant is the increases I’m experiencing in my passive income through Google AdSense and various affiliate programs, as well as inquiries from new clients in my target market. Or is it my niche? I’m still confused about the terminology… In any case, I can clearly see that I’m doing something right, and I look forward to continuing in that direction.

If you’ve been afraid that choosing a niche might force you to limit yourself, I highly recommend testing the waters by creating a niche blog. You can take comfort in knowing that your current website is still actively working for you while your new blog helps you assess the viability of your chosen niche.

After all, wouldn’t you like to enjoy a delicious bowl of pudding?

Photo credit: shrk

Developing Standard Operating Procedures

Kristi Pavlik - The Systems ChickAccording to Wikipedia, a standard operating procedure is “a set of instructions having the force of a directive, covering those features of operations that lend themselves to a definite or standardized procedure without loss of effectiveness.” Exciting stuff, eh? Maybe not, but it’s something we need to know about.

It’s been two years since I took a teleclass with Yvonne Weld, author of The Ultimate Guide to Creating a Thriving Business, and learned that standard operating procedures, or SOP, are just as important for one-person, home-based businesses as they are for large organizations. Even if you are the only person carrying out the work, if you don’t document it, how do you know you’ll do it the same way each and every time, ensuring consistency of service? And how will you remember how to do it if several months go by before you do that particular task again? Most importantly, how will someone else know what has to happen in the event that you’re unable to work?

Creating standard operating procedures for my business has been on my “someday list” ever since I took that teleclass, and now that there are two of us, it has become increasingly important to have a procedures manual. For that reason, when I saw that one of the workshops at the recent Forum on Virtual Assistance (FoVA) was Standard Operating Procedures – the Who, What, Where & Why you should have one for your Virtual Business, I was eager to attend.

The workshop was facilitated by Kristi Pavlik, who is known in VA circles as the Systems Chick. (Kristi appears in the above photo with her very own Systems Chick which was presented to her at FoVA.) She explained that an SOP has two main components: a system, which is the overall picture, and the process documents, which provide the specific instructions for each task.

To illustrate a system, Kristi supplied us with a copy of the mind map she uses for her business. The business name goes in the middle, and each broad area of the business goes in a bubble around it. Next to each bubble is a list of specific activities related to that business area. Each bubble then gets its own mind map. As I began to fill mine out, I was pleasantly surprised at how easy it actually was. Furthermore, I realized that creating a procedures manual for my business is not all that different than the procedures manuals I created in my past jobs.

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Benefit from the Experience of Others

At one of the first small business networking events I ever attended, the group leader gave an excellent presentation in which she explained that no matter what you’re working on, you don’t have to learn everything the hard way. Whether it’s a marketing technique, an administrative procedure, or something specific to the services you offer, someone else has already done it.

One of the reasons I started my own business is that I like to work independently, and I’m sure it’s the same for many of you. However, being independent doesn’t mean we can’t take advantage of other people’s experience.

When we learn by trial and error, we often end up delaying our success until we get everything figured out – if we’re lucky. In some cases we make mistakes that actually prevent us from ever achieving our goals – mistakes that could have been avoided if we only hadn’t been too proud, embarrassed, self-absorbed, or [insert the word that describes you here] to consult someone else before proceeding.

Before you say, “but I can’t afford to hire a business coach,” that’s not what I’m talking about (although coaching can be a great investment in your business, especially if you need help in many areas). The world is full of small business owners and someone, somewhere, has already done what you are trying to accomplish right now, and most people will be more than happy to help you – but first you must ask!

“People who ask confidently get more than those who
are hesitant and uncertain. When you’ve figured out what
you want to ask for, do it with certainty, boldness and confidence.”

Jack Canfield

Whom you should ask will depend on the type of information or assistance you need. If it’s specific to your line of work, you may need to consult someone in your industry, but in most cases, you only need to find someone who has gone through the particular issue you’re currently dealing with. Ask a member of your professional association or local networking group, or post your question online on discussion forums, LinkedIn Answers, or Twitter.

The next time you’re struggling with something, before you waste a lot of your valuable time and energy, remember that someone else has already done it. Ask for the help you need, and you’ll soon be on the road to success!

Unleashing Your Creativity

We generally associate creativity with producing works of art, literature, music, architecture, or other activities linked to right-brain thinking, and left-brained people like myself don’t generally consider ourselves as creative. However, I attended a workshop several years ago on Creativity and Personality Type, which was quite eye-opening.

The workshop facilitator, Marci Segal, believes that we are all creative, but in different ways. Where one person might demonstrate his or her creativity by decorating the office in an esthetically pleasing yet functional way, I would demonstrate mine by noticing a time-consuming task and finding a more efficient way to complete it. I am likely to seek out an existing solution, whereas someone else again might develop their own.

Marci has actually dedicated her entire career to helping others enhance their creativity through discovering and understanding their personalities. On April 21, 2001, she founded Creativity and Innovation Day as way to encourage people to recognize their creative abilities and use them to shape a better future. It has now become a week-long event which is celebrated in 43 countries.

Of course, tapping into your creative abilities can also be a great way to boost your business! If you’re like I was and don’t think you’re creative, you could easily be missing out. It’s well worth taking the time to explore your creativity and learning how to release your own creative energies. You can start by reading Marci Segal’s book, Creativity and Personality Type: Tools for Understanding and Inspiring the Many Voices of Creativity. It’s full of information and practical exercises to guide you along your creative journey.

It’s your creativity. It’s your life. Take charge of shifting
your energies to sparkle, accomplish, and create.
Challenge yourself to do something “out of the box.”

Marci Segal

What does your style of creativity look like?