When searching for topics for my blog, I often refer to ideas suggested by Blog Energizer, and recommend this wonderful resource to others as well. After downloading last year’s Blogging Calendar, one of my clients said that she couldn’t wait to see how I might be inspired by Jell-O Week. Although I know she was teasing, I can’t resist a challenge, especially when it comes to blogging, so here goes!
Did you know that people have been enjoying Jell-O since the late 1800s? It is, in fact, a “shining” example of a brand keeping up with the times. Over the years they’ve adapted to customer wants and needs by adding non-gelatin products to their line-up, introducing new flavours, discontinuing less popular ones, and catering to the demands of health-conscious consumers.
Are we doing that in our own businesses?
In terms of their marketing, they’ve also kept up with the times, going from magazines to radio to television. Who can forget those great commercials with Bill Cosby?
Not surprisingly, Jell-O even has a great Facebook page! Here are some of the things they do to encourage people to not only become fans but to become active participants in their online community:
- Direct new visitors to a special landing page, rather than the Wall or Info tab
- Allow fans to write on the Wall and, even more importantly, respond to their posts
- Ask timely questions such as “What are you doing to keep your New Year’s Resolution?” and “The Big Game is better when you’re with family and friends! Who are you watching it with?”
- Post recipes and money-saving coupons
- Invite fans to submit photos of their Jell-O creations
- Create photo albums showing their “Giggle Tours”
- Upload videos of their latest commercials
Even their Information box is fun! They could easily have included a lengthy paragraph describing their many products or the brand’s history, but they didn’t.
What other effective Facebook pages have you seen? What do you like about them?
How might we incorporate some of these ideas into our own Facebook pages?
Photo by Steven Depolo
