It’s hard to believe that the Summit is over. It was starting to feel like part of my regular routine, to pack up work early and start listing to great speakers for a while!
There were 18 sessions in total, and I told you a bit about the first seven in my previous posts Kicking off Social Media Success Summit 2010 with Guy Kawasaki and Social Media Success Summit continues… Rather than providing an overview of the remaining 11, I’ve decided to share the nine things I learned that I found most interesting or valuable, and that I’ll be most likely to use. Some of these were new concepts to me, and others important reminders of things I knew but may not be doing as well as I should.
- Not only does the Tweetmeme button make it easy for people to share your blog posts on Twitter, because of its prominence it also encourages them to do so. It also provides you with metrics, because it displays the number of tweets that link to your post, not just those tweeted via the button. (@GuyKawasaki)
- It’s better to use the Networked Blogs application rather than Notes to import your blog feed to Facebook. For one thing, it brings in your posts more quickly, so people get to read them when they’re fresh. Secondly, when your friends or fans click on the link, they are taken to your actual blog, which is of course good for traffic, but it also means that any comments will be left on your blog, instead of having some on your blog, some on your personal Notes, and some on your business Notes. (@MariSmith)
- You can easily export your LinkedIn contacts to be imported into your email application. (@LewisHowes)
- If you think of your website or blog as your home base, your various social media profiles are your outposts to direct people back to your home base. You should choose the outposts that are used by the people in your target market. (@JayBaer)
- 25 to 50% of users access social media via mobile phone, so many of us are using mobile marketing and don’t even know it, so this market should not be ignored! (@KimDushinski)
- Automation is important, however, rather than substituting for active participation, it should be used to give you more time to engage with your audience. Overdoing it may cause people to hide your feed or stop following you. (stressed by nearly everyone!)
- Titles of blog posts are very important! People are much more likely to click through to a post with a compelling title, and titles with numbers in them generate three to four times as many clicks! In addition, using appropriate keywords in your title will help with search engine positioning. (@DeniseWakeman)
- There is an Editorial Calendar plug-in for WordPress which is ideal if you decide to post specific types of posts on certain days. (@ChrisGarrett)
- To be effective on social media, you can’t just show up – you need to have specific goals, a plan to achieve those goals, and a way to measure your results. (message carried throughout the Summit)
I hope these tips are helpful to you!
I’ll be sharing further details of these strategies and much more in my upcoming Social Media Strategies for Small Business Workshop in Hamilton. Hope to see you there!
Photo Credit: Mark Smiciklas, Intersection Consulting