Archive for: networking

POC Conference 2011: The Afterglow

As mentioned in my last post, I recently attended the POC Conference in Toronto. It was a fabulous experience and, in addition to having the honour of presenting to 70 professional organizers from all over Canada, I heard some excellent speakers, including Joe Roberts, The Skid Row CEO and Margarita Ibbott of Downshifting – Professional Organizing Solutions and Linked Learning. I talked a bit about what I learned on People in Connection Internet TV on Monday.

Learning is an important aspect of any conference, but so is networking, and I did lots of that too. I spoke with 15 of my past and current clients in one day, and was amazed to realize that was more than 10% of the conference delegates! Here are just a few of the special people I connected with:
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I was thrilled to find out that Janine Adams, who came all the way from St. Louis, Missouri, was as excited to meet me as I was to meet her!

The only downside was that after such a long and busy day (I left home at 7:00 AM and was go-go-go until about 10:30 PM), combined with the time change and some noisy hotel guests (not POC members, I’m sure!), I was way too tired to go to WordCamp Toronto as planned.

On Sunday morning, I put on a black sweater and pants and deep red jacket, unintentionally choosing POC colours. I guess you can take Janet out of POC, but you can’t take POC out of Janet!

Five Ways to Make the Most of Your Social Media Time

Time is moneyThere are literally hundreds of social media sites with many different purposes, and you could easily devote your entire week to exploring new sites, maintaining your connections, and updating your profiles! Unfortunately, although effective social networking can and does lead to business opportunities, you can’t make a living at it, so it’s important to use your online time effectively.

Here are five tips to help you do just that.

1. Identify the sites that offer the most value for your business

If you use Facebook mainly to play games and reconnect with old friends, limit your visits to non-work times. You can still share your blog posts, post your business events, and link to your website, but don’t fool yourself into thinking that the time you spend on Facebook is helping you grow your business.

2. Connect with people in your target market

It’s great to network with other people in your industry – you can probably learn a lot from each other – but keep in mind that this should not be your main focus. If your goal is to find new clients, you need to connect directly with people in your target market, or with people who can introduce you to potential clients.

3. Choose your contacts wisely

Remember that networking isn’t about numbers; it’s about relationships. Don’t feel you have to accept every connection request you receive, especially from people who don’t explain why they want to connect with you. If you’re afraid of closing the door on a potentially valuable relationship, initiate a conversation. If the person does not respond, they’re not really interested in getting to know you, and you don’t need them on your contact list.

4. Create a schedule for your social networking

Unlike live networking events which may conflict with your best working hours, online networking can be done at any time of the day or night. Schedule specific times to visit high value sites. For some people, it may be 15 to 30 minutes at the end of each day; others may prefer to block half a day every week. The important thing is that you don’t allow it to cut into your billable hours.

5. Hire a virtual assistant to help you stay on top of things

Although you can’t really outsource relationship building, there are many ways a VA can reduce the time you spend on social media, including setting up your profiles, locating appropriate people for you to connect with, and logging into your accounts on a regular basis to deal with routine items and let you know about those that require your attention.

If you’ve avoided social media because you think it will be too time-consuming, you may be missing out on a valuable marketing tool. When you strategically select your sites and contacts and use your time wisely, you will be pleasantly surprised to see what can happen!

Today’s Question: How do you keep yourself on track when using social media?

Do Your Management Skills Need Improvement?

Woman managerOne of the “special dates” marked on my blogging calendar for March is “Improve Management Skills Month.” I haven’t been able to find any information about the origins of this event, but it did inspire me to write a series of posts last year which, in my humble opinion, are well worth reading again.

Essential Skills for Business Success

Public Speaking as a Management Skill

How to be a Better Business Writer

Don’t Commit These Networking Faux Pas!

Five Ways To Keep Your Business From Taking Over Your Life

What part of managing your small business is most challenging for you?

Benefit from the Experience of Others

At one of the first small business networking events I ever attended, the group leader gave an excellent presentation in which she explained that no matter what you’re working on, you don’t have to learn everything the hard way. Whether it’s a marketing technique, an administrative procedure, or something specific to the services you offer, someone else has already done it.

One of the reasons I started my own business is that I like to work independently, and I’m sure it’s the same for many of you. However, being independent doesn’t mean we can’t take advantage of other people’s experience.

When we learn by trial and error, we often end up delaying our success until we get everything figured out – if we’re lucky. In some cases we make mistakes that actually prevent us from ever achieving our goals – mistakes that could have been avoided if we only hadn’t been too proud, embarrassed, self-absorbed, or [insert the word that describes you here] to consult someone else before proceeding.

Before you say, “but I can’t afford to hire a business coach,” that’s not what I’m talking about (although coaching can be a great investment in your business, especially if you need help in many areas). The world is full of small business owners and someone, somewhere, has already done what you are trying to accomplish right now, and most people will be more than happy to help you – but first you must ask!

“People who ask confidently get more than those who
are hesitant and uncertain. When you’ve figured out what
you want to ask for, do it with certainty, boldness and confidence.”

Jack Canfield

Whom you should ask will depend on the type of information or assistance you need. If it’s specific to your line of work, you may need to consult someone in your industry, but in most cases, you only need to find someone who has gone through the particular issue you’re currently dealing with. Ask a member of your professional association or local networking group, or post your question online on discussion forums, LinkedIn Answers, or Twitter.

The next time you’re struggling with something, before you waste a lot of your valuable time and energy, remember that someone else has already done it. Ask for the help you need, and you’ll soon be on the road to success!

In Celebration of Networking

Today is the Third Annual International Networking Day, part of a week-long celebration for people who grow their business through networking. It’s hard for me to believe that I have only been networking for five years, because it’s now such an important part of my life! Although these days, much of my networking is conducted online through social media such as Twitter, LinkedIn and Facebook, I still try to attend live events at least once or twice a month. Since I rarely provide services in person, it’s less important for me to market my business locally, but I believe it’s important for all small business owners to form strong connections within their community.

As I’ve said many times before, networking isn’t just about getting clients; it’s about building relationships. Meeting with other entrepreneurs, whether it’s over a meal or at a “business after business” type gathering, can give you access to more insights and ideas and open up more doors than you could ever imagine. Chances are that when you network online, you seek out specific types of contacts; maybe experts in your field from whom you can learn, or maybe people in your target market. I’m not saying that’s not worthwhile, but when you go to a live networking event, especially a smaller gathering where everyone stands up to introduce themselves, you’ll meet people that you might not have approached online or in a crowd. You might encounter:

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