The word of the month was:

Although it’s been around since 2010, this virtual pinboarding site completely escaped my notice until late last year. Even then, I paid it little attention until earlier this year when it suddenly moved to the forefront. All at once it seemed that my Facebook news feed was filled with my friend’s recent pins, my Twitter feed with links to articles about the latest social media craze, and my email inbox with requests from clients to integrate Pinterest into their blogs, websites, and Facebook pages.

I learn best by doing, so I began creating boards and adding pins related to my personal and professional interests, using alliterative names as I’ve done for the categories on this blog. Check out my boards here:

Here are a few articles that are worth checking out, whether you’re already using Pinterest or just wanting to know what the fuss is all about:

From GigaOM – Study: Pinterest drives more referral traffic than Google+, nearly on par with Twitter

From ReadWriteWeb – What Pinterest is Doing That Facebook Isn’t

From Ignite Social Media – Brands on Pinterest: Who, When and How Brands Are Using the Hottest Social Bookmarking Site

From Jay Baer – 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it

From Michelle Shaeffer – What You Absolutely Must Know to Use Pinterest Safely

Have you jumped on the Pinterest bandwagon?

Do you think it’s a useful marketing tool, or merely a diversion?

Is it destined to join Twitter and Facebook as a top social media site, or is it just a fad?