There used to be a huge imbalance between the marketing options for big businesses and small businesses. Large businesses could afford to advertise to large audiences in major newspapers, glossy magazines, and on television, whereas your little guy had to rely on placing an ad in the classifieds or pinning up flyers at the local grocery store and hoping someone might notice it. Social media has changed all that. Now businesses of all sizes can reach out to anyone, anywhere, and anytime.
Unfortunately, a lot of people who are using social media to promote their businesses aren’t going about it effectively. Some are so annoying you want to scream. Some are so unprofessional you have to laugh (and not in a good way). And others are so clearly clueless that you almost feel sorry for them.
Business writer Heather Chaet asked social media experts to identify the biggest social media mistakes that small business owners make, and how to fix them. Read my answer, along with nine others, in the Bank of America’s Small Business Community.
What’s the worst mistake you’ve seen on social media?