Posts Tagged ‘Blogging’

Blogging is a great way to drive traffic to your website, demonstrate your expertise, and grow a following for your business. It can be a lot of work though, so you may be wondering how often you need to publish new content in order to get results. There’s a ton of advice out there on…

A lot of people don’t like social media because it’s so hard to separate business from personal. Some create multiple accounts for that very reason. I really don’t mind that. I love getting to know my clients and other business contacts better by seeing photos of their home town and family events, especially since most…

Blogging was pretty easy when I started in 2006. An idea would pop into my head, I’d log into my blog, type something, and maybe add a photo or some clipart. Yes, clipart! It seems crazy now, but that’s how it was. Since then, blogging has become a serious marketing strategy for businesses of all…

Are you spending too much time on blogging activities? Has it been months since you updated your blog due to time restraints? Have you avoided starting a blog because you can’t figure out how to squeeze it into your already busy schedule? You’re definitely not alone. In a Facebook group for bloggers, I asked, “What is…

The time is long past when you could just post an article on your website and hope to hold readers’ attention. These days, people expect to see big bold beautiful images – and lots of them! Although in most cases you don’t want the photos to overshadow your text, it’s important to include at least…

How many hours have you spent developing content? Probably more than you care to think about! If you’ve been marketing online for a while, I bet you’ve created enough blog posts, downloads, eBooks, reports, social media posts, articles, audio and video content to fill a library. Instead of keeping that valuable content buried on your…

When I asked members of my Facebook group recently about their biggest barrier to achieving more with their blog, the answer that came up most often was “increasing readership.” I’m guessing that many of you struggle with the same thing. You need to proactively work on continually driving traffic to your blog. Many experts say…

When it comes to blogging, we all share the same three objectives: Attract people to your blog. Keep people on your blog. Encourage people to share your blog. Today I’m going to talk about the second objective: getting people to stick around after they land on your blog. The more time readers spend on your…

If blogging is one of your marketing strategies (and I certainly hope it is!), planning is essential. Just sitting down and diving into your next post isn’t an efficient way to work, and it doesn’t produce high-quality content. Having a supply of blogging ideas will keep you from drawing a blank when it’s time to…