Blogging and Authenticity

A lot of people don’t like social media because it’s so hard to separate business from personal. Some create multiple accounts for that very reason. I really don’t mind that. I love getting to know my clients and other business contacts better by seeing photos of their home town and family events, especially since most of them are out of…

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How to Maximize Your Personal Brand

What comes to mind when you think about your brand? Your logo? Your tagline? Those are part of it, but they’re certainly not the whole picture. Your personal brand includes the values that define you, your unique story, your personality, and many other factors. The way that others perceive your brand is influenced by everything you do! Being clear about who…

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It’s all about Clarity

Since 2014, I’ve chosen a single word to sum up my vision for the year, and posted it on my blog. Although I didn’t formally announce it, my word for this year is Clarity. Here’s where I felt clarity was lacking. My Online Presence: My husband, Scott, has been working with me since 2007, and we have others who assist us…

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