A more user-friendly professional association website

I was introduced to the International Customer Service Association (ICSA) when they signed up for my Yearly Maintenance Package a few years ago.

Their existing site was built with WordPress in 2011. Although that doesn’t seem very long ago, designs have changed quite a bit over the last few years. More importantly, the website structure was confusing for their members, who had difficulty finding the information they needed.

International Customer Service Association (ICSA) - a professional association for customer service providers

I was thrilled to be chosen to help them overcome these issues and bring their vision to life.

Because they wanted an entirely different approach, they decided that starting from scratch would better serve their needs than simply installing a new WordPress theme.

The new site organizes the content into six main sections. Images are featured extensively, making it more attractive and showing clearly what each section is about.  In addition, breadcrumbs appear at the top of the pages to help users find their way around more easily.

An effective professional association website makes it easy for members and potential members to find the information they need.Click To Tweet

For even more ease of navigation, a search box and links to the contact page appear at the top of each page, along with social media links and a link to their separate membership site.

International Customer Service Association (ICSA) - a professional association for customer service providers

Prior to working on the ICSA’s new site, I focused mainly on the technical side of things, and didn’t know much about their mission or what they offer to customer service professionals. Now that I’ve had the opportunity to get to know their Executive Board and Administrative Coordinator, I’m quite impressed! They are an amazing group of people who offer a wide range of resources and professional development opportunities to customer service providers, and I’m proud to include this professional association website in my portfolio.

One of the ICSA’s most exciting initiatives is National Customer Service Week (NCSW), which they’ve celebrated every year since 1984. This year’s event will be taking place from October 2 to 6, 2017, so if you work in customer service, make sure you check out their website for more information.

Are you wondering what would it take to make your website more effective? Schedule your no cost, no obligation Get to Know You Session!

Janet
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Janet

I'm a web designer and DIY marketing facilitator who loves helping others succeed by sharing the knowledge and insight I’ve gained through marketing my own business for over 15 years. When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.
Janet
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