Managing a Small Association Website

Background The Golden Horseshoe Virtual Assistants Group was established in 2008 to facilitate face-to-face networking in an industry that works primarily online. As Founder and Director, my goal is to promote the group both to potential members and to businesses who may need to hire a virtual assistant. In 2013, we signed up for a membership management system called Wild…

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SEO Strategies for 2019

If you follow me on Twitter or read my latest newsletter, you already know that my favorite session at WordCamp Hamilton 2019 was SEO is Evolving Faster Than Ever. How to survive and take advantage of all the recent changes. Paul Thompson shared so much valuable information in his 45-minute presentation that I decided to supplement it with my own…

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Planning and Organizing Your Website Content

Because a website is primarily visual, many business owners consider design to be the top priority, but it shouldn’t be. An attractive website may be eye-catching, but if your message doesn’t speak to the needs of your target market, it’s not going to help you reach your goals. Instead of coming up with the perfect design, and then trying to craft…

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How to convert your website visitors into clients

As a business owner, you’re probably concerned with driving traffic to your website. That’s good — you should be! But it doesn’t stop there. Having new people discover your website is great, but if none of them become paying clients, you’re not much further ahead. To increase the chances of your website visitors deciding to do business with you, try the…

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How to manage the flow of traffic on your website

After you generate traffic to your website, you need potential clients to learn about your products and services and discover your areas of expertise. It’s therefore essential to lead them towards the next step in their buying journey. Sketching out a website “map” is a great way to visualize the flow of traffic from one page to the next. Creating…

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How to attract the best website traffic

You’ve launched your website and developed some great content for it. Now it’s time to generate traffic! But not just any traffic – the best website traffic is targeted. What is targeted traffic? Targeted traffic isn’t just random people ending up on your website. It consists specifically of those who are likely to use your products or services – in other…

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Why Website Maintenance Will Make You More Successful

As technology evolves, website software is constantly being updated to make it more secure, faster, and more visible to search engines. Just like the software on your computer and your smartphone, your website software needs updating too. Avoiding website maintenance is like deciding not to have regular oil changes done on your car. Your vehicle wouldn’t last very long if…

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Domain Names: What You Need to Know

Did you know that domain names have been available for over 30 years? That’s 10 years before I even learned about the internet! You probably don’t need to know that, but if you have a business and/or a website, there are facts about domain names that you should know. In this post, I share answers to some of the questions…

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