Because a website is primarily visual, many business owners consider design to be the top priority, but it shouldn’t be. An attractive website may be eye-catching, but if your message doesn’t speak to the needs of your target market, it’s not going to help you reach your goals. Instead of coming up with the perfect design, and then trying to craft…
As a business owner, you’re probably concerned with driving traffic to your website. That’s good — you should be! But it doesn’t stop there. Having new people discover your website is great, but if none of them become paying clients, you’re not much further ahead. To increase the chances of your website visitors deciding to do business with you, try the…
After you generate traffic to your website, you need potential clients to learn about your products and services and discover your areas of expertise. It’s therefore essential to lead them towards the next step in their buying journey. Sketching out a website “map” is a great way to visualize the flow of traffic from one page to the next. Creating…
You’ve launched your website and developed some great content for it. Now it’s time to generate traffic! But not just any traffic – the best website traffic is targeted. What is targeted traffic? Targeted traffic isn’t just random people ending up on your website. It consists specifically of those who are likely to use your products or services – in other…
As technology evolves, website software is constantly being updated to make it more secure, faster, and more visible to search engines. Just like the software on your computer and your smartphone, your website software needs updating too. Avoiding website maintenance is like deciding not to have regular oil changes done on your car. Your vehicle wouldn’t last very long if…
Did you know that domain names have been available for over 30 years? That’s 10 years before I even learned about the internet! You probably don’t need to know that, but if you have a business and/or a website, there are facts about domain names that you should know. In this post, I share answers to some of the questions…
When it comes to blogging, we all share the same three objectives: Attract people to your blog. Keep people on your blog. Encourage people to share your blog. Today I’m going to talk about the second objective: getting people to stick around after they land on your blog. The more time readers spend on your blog, the better your chance…
