Websites & Business
The Successful Salesperson
Have you heard of Bill Porter? I hadn’t, until I watched the made-for-TV movie, Door to Door. Despite having cerebral palsy, which affected both his mobility and his communication skills, Bill refused to go on disability and convinced the Watkins Company to hire him as a door-to-door salesman in 1955. They tried to let him…
Read MoreHow to find the best WordPress theme for your business
If you have a website, or are thinking of getting one, chances are high that it will be built with WordPress, the most popular Content Management System (CMS) today. Every WordPress site has a theme that controls the colors, page layout, fonts and many other attributes. Because the theme files are separate from your core…
Read MoreMoney Management for Solopreneurs
When you first go into business for yourself, money’s usually pretty tight. You pay for your business expenses and your personal expenses, and if you’re lucky enough to have money left over, you treat yourself. That’s what I was doing, until a business coach suggested a different approach. After that, I started transferring a set amount…
Read MoreHave you fallen out of love with your website?
Do you remember how excited you were when you launched your website? Do you still feel the same way about it? I bet you don’t, especially if it was more than three years ago. Design trends change, and so do your tastes. But is your design actually tired, or are you just tired of looking…
Read MoreWill 2024 be your year to shine?
We’re already a couple of weeks into the new year – how’s it going so far? Have you kept all your New Year’s Resolutions? Even if you don’t make resolutions, setting goals and creating a plan to achieve them definitely gives you a sense of direction. My own process is fairly simple these days, consisting…
Read MorePlanning for Your Best Year Ever
With the year drawing to an close, you’ve likely been thinking ahead to next year. But before you begin developing your marketing plan for the new year, let’s pause to review and celebrate the last 12 months! You’ve probably accomplished a lot, even if some days it doesn’t feel like it. Completing a year-end review…
Read MoreJoin me for a cup of tea!
Tea has been part of my daily life for many years. It’s more than just a hot beverage – exploring different flavours and brands of tea is a fun and rewarding hobby. Earlier this year, I stumbled upon a company called Genuine Tea and quickly became a big fan. Here’s why: Their teas have no…
Read MoreUsing Your Keywords
Now that you’ve read my last few posts about keyword research, if you’ve done your homework, you may be staring at your list of keywords and asking “Now what?” My final post in this series answers that question. Your Content Buckets In Keyword Research: Getting Started, I suggested that you create five to ten content…
Read MoreFree Keyword Research Tools
My last post, Keyword Research: Getting Started, outlined the process for creating a list of keywords and phrases that might be used by people searching for what you offer on your website. In this post, I’ll explain how you can use online tools to conduct further research and determine which of your keywords to focus…
Read MoreKeyword Research: Getting Started
In order to attract search engine traffic, you need to discover the words and phrases that your target audience uses when searching for the information, product, or service you offer. This process is called keyword research. Step 1 – Set your SEO goal(s) Like anything else you do, you’re far more likely to get good…
Read MoreKeyword Research: What You Need to Know
If the primary goal of your website is to attract search engine traffic, it’s essential to know what words your audience uses to search for your content. Using these search terms in your content will make it more likely that it will appear in search results, increasing the number of people who will click through…
Read MoreWhat kind of website do you need?
Are you considering a new website? How exciting! Although you’re probably anxious to get your site up and running, there are a few decisions you need to make first. I talk about some of them in Your First Website: Are you ready to dive in? Another aspect to consider is the type of website you…
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