At my desk

Creating Your Blogging Voice

January 16, 2020 / 12 Comments

When you launched your blog, did you develop a plan first, or did you just dive in? Although it may be easier just to start writing, you need to decide on a number of factors, including the voice of your blog. A good blog needs a clear and consistent voice that is communicated on every page. Consistency […]

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Set Your Compass to Reach Your Goals for the New Year

December 12, 2019 / 12 Comments

With the new year less than three weeks away, it’s time to reflect on your successes and failures from 2019 and set new goals for 2020! A couple of years ago I learned about YearCompass, a fabulous free resource to facilitate this process. Before that I found the whole process of figuring out how I […]

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Writing a Powerful Call to Action

November 28, 2019 / 13 Comments
call-to-action

Today, I’m going to talk about one of the most important steps in creating content, which is writing a strong Call to Action. And when I say “talk about” I mean that literally, because I actually have a video for you! It’s from a Facebook Live I did a couple of years ago, but the […]

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A Website Makeover for one of Canada’s Top Resume Writers

October 17, 2019 / 12 Comments
Adrienne Tom

Do you find it difficult to toot your own horn? I didn’t think I did, but I’ve been promising a “recent project showcase” to my newsletter subscribers for a couple of months now yet have been holding back for some reason. Not wanting to break my word, I’ve bit the bullet and am thrilled to […]

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Photography + Productivity = Perfection

September 19, 2019 / 2 Comments

If we’re connected on social media, you’ve probably noticed that I’m an avid photographer. A big part of digital photography takes place in the editing process, after the image has been captured, and I enjoy trying out different apps to see how they can make a ho-hum photo into a good one, or a good […]

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Do you need a Website Care Plan?

August 29, 2019 / 9 Comments
Someone needs a Website Care Plan.

Since I became Care Plans Certified and introduced my Website Care Plans, dozens of smart business owners have chosen me as their Website Manager. Not one of them has to worry about things like WordPress updates, discontinued plugins or other security threats, because they’ve left it all in my capable hands. This means that they […]

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Managing a Small Association Website

July 25, 2019 / 6 Comments

Background The Golden Horseshoe Virtual Assistants Group was established in 2008 to facilitate face-to-face networking in an industry that works primarily online. As Founder and Director, my goal is to promote the group both to potential members and to businesses who may need to hire a virtual assistant. In 2013, we signed up for a […]

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SEO Strategies for 2019

June 27, 2019 / 0 Comments
SEO Strategies Presentation

If you follow me on Twitter or read my latest newsletter, you already know that my favorite session at WordCamp Hamilton 2019 was SEO is Evolving Faster Than Ever. How to survive and take advantage of all the recent changes. Paul Thompson shared so much valuable information in his 45-minute presentation that I decided to […]

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