Websites & Business
Free Keyword Research Tools
My last post, Keyword Research: Getting Started, outlined the process for creating a list of keywords and phrases that might be used by people searching for what you offer on your website. In this post, I’ll explain how you can use online tools to conduct further research and determine which of your keywords to focus…
Read MoreKeyword Research: Getting Started
In order to attract search engine traffic, you need to discover the words and phrases that your target audience uses when searching for the information, product, or service you offer. This process is called keyword research. Step 1 – Set your SEO goal(s) Like anything else you do, you’re far more likely to get good…
Read MoreKeyword Research: What You Need to Know
If the primary goal of your website is to attract search engine traffic, it’s essential to know what words your audience uses to search for your content. Using these search terms in your content will make it more likely that it will appear in search results, increasing the number of people who will click through…
Read MoreWhat kind of website do you need?
Are you considering a new website? How exciting! Although you’re probably anxious to get your site up and running, there are a few decisions you need to make first. I talk about some of them in Your First Website: Are you ready to dive in? Another aspect to consider is the type of website you…
Read MoreEverything You Need to Know about Broken Links [updated 2023]
Broken links are bad. I don’t think anyone will argue with that! In this post, I explain WHY broken links are a problem, HOW to track them down, and WHAT to do with them when you do. Why are broken links bad? First of all, they’re frustrating to people who visit your website and are…
Read MoreHow much does a website cost, and how long does it take?
When potential clients contact me about creating a new WordPress site, they usually ask at least one of these questions: How much will it cost? How long will it take? In this post I’ll be sharing my answers to those questions, as well as an important follow-up question. How much will you charge to create my…
Read MoreWhat this Introverted Solopreneur has Learned about Marketing
According to Paul Cassarly’s article, Why Introverts Make Better Solopreneurs, more than half of the world’s freelancers and solopreneurs are introverts. But even when we’re great at what we do, introverts often struggle with self-promotion. Van Gogh was a genius at painting. However, he was also very introverted and shy. He couldn’t talk to people.…
Read MoreShow your website some love with routine maintenance
I’ve been working with WordPress for over 10 years and has it ever changed! Once a simple blogging platform, WordPress is now so powerful and flexible that it’s been chosen for 40% of the world’s websites. All that advanced technology needs to be maintained to keep working properly. Gone are the days when you could…
Read More2023, I’m ready for you!
I’ve been thinking a lot about the past year, what went well and what didn’t, and how I’d like the next 12 months to look. If you’re going through the same process, I hope my thoughts will inspire you. My Word for 2023 I’m at an age where many of my friends, clients, and former…
Read MoreCleanTalk: The answer to your spam problems
If you have an email address, you probably receive spam. If your email address appears on a website, you probably receive lots of spam. Even if you’ve put a form instead of your email address on your contact page, you probably get spam through that too. And then there are all those spam comments on…
Read MoreAre you taking full advantage of your form plugin?
As a WordPress consultant, I’m often asked about my favourite plugins. I usually decline to answer, because it’s best to source a plugin that meets one of your specific needs rather than looking for a way to use one just because someone else really likes it. That said, most websites have a contact form, and…
Read More5 Quick Ways to Get Your Website Ready for Fall
Business is often slow during the summer, making it the ideal time for small business owners to work on their website and other marketing activities. This summer has been different than most, with so many people travelling and reuniting with friends and families for the first time in over two years. My husband and I…
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