Websites & Business
10 Ten-Minute Tasks to Keep Your Website in Top Shape
When you have a website, there’s always something that needs to be done. You may not have a solid chunk of time to devote to website tasks, but that’s no reason to just let things go. Here are 10 website tasks you can do in ten minutes or less to keep it current and running…
Read MoreIn the Spotlight
It’s always an honour to be mentioned in someone else’s blog, and it’s one that I received three times last month. My Thoughts on Life Balance First, Linda Samuels of Oh! So Organized asked me and 11 others to respond to and elaborate on this prompt: If I had less ________, I’d feel more balanced.…
Read MoreYour Business Year-End Review
With the end of the year in sight, you’re probably starting to think about your goals for 2022. Me too! But first, we need to see how we made out this year. In this post, I walk through the process of conducting a year-end review in your business. 1 – Review your goals and outcomes I…
Read MoreHow important is email to your business?
As a professional, you probably rely heavily on email to communicate with clients, prospects, colleagues, suppliers, and many others. It’s therefore essential to have a professional email address and a reliable email hosting service. This article includes tips to help you with both decisions. Choosing Your Email Address The Internet has made it easy to…
Read MoreYour First Website: Are you ready to dive in?
Are you excited about creating your first website? You should be! With all the great website building tools out there, you may be tempted to jump in with both feet. Please don’t. Take the time to make some important decisions first, so you don’t get in over your head. Be specific about things like: Who…
Read MoreAre those big photos slowing down your website?
Did you know that 40% of people abandon a website that takes more than 3 seconds to load? Just like Jerry Seinfeld and his friends at the Chinese restaurant, if they can’t get what they want when they want it, they’re going to take their business elsewhere. You know what else? Page speed is one…
Read MoreShowcase your Media Mentions to Establish your Credibility
Media coverage is an excellent way to get your name in front of potential clients without investing in expensive advertising. Having your business mentioned on the air, in print, or online can drive traffic to your website. This is great, of course, but it usually dies off shortly afterwards. Fortunately, you can get more out of…
Read MoreTie your website together with an FAQ page
Next in my series about the key pages of your website, we’ll be looking at the Frequently Asked Questions (FAQ) page. Read on to learn why it’s important, find out what you should include, and see some great examples. Why you need an FAQ Page Including an FAQ page on your website benefits both you…
Read MoreCreate a portfolio page that shows the impact of your work
In my last post, I explained how testimonials and reviews on your website tell potential clients how great you are at what you do. How about taking it a step further and showing them the results of using your services or products on a portfolio page? The way you go about it will depend on…
Read MoreAttract new clients with a powerful testimonials page
Displaying testimonials and reviews on your website reassures visitors that your business is the real deal, making them more likely to reach out to you. I’ve already suggested strategically placing testimonials on your home, services, and products pages, but what placing them on their own dedicated page? It certainly can’t hurt, especially if you’ve received many…
Read MoreHow to Make Your Products Pages More Irresistible
Whether ecommerce is your primary business or you’re selling products to supplement your professional fees, for your venture to be successful, your products page must make it easy for shoppers to find what they need and compel them to click on that Buy Now button. How to Organize Your Products Page For a great example…
Read MoreHow to Create a Services Page that Sells
It goes without saying that if you offer services, you need to put them on your website. What may be less obvious is that a simple list of services on your home page, or even on a dedicated Services page, isn’t enough. For starters, not everyone will understand exactly what a service involves. You need…
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