Secrets to a Killer Sales Page that Sells More Courses
You’ve created an awesome online course, and you know it will have a huge impact on people’s lives, if they’d only sign up!
Although you’re probably great at explaining concepts in a way that others can understand, marketing your course and getting people to sign up requires an entirely different skill set.
If you haven’t yet developed your online course, be sure to read Creating and selling online courses: what you need to know.
How to create a sales page that inspires others to sign up for your course
Before you start working on your page, make sure you understand who your target student is. Answering these questions will help you get started.
- Who will benefit the most from taking my course?
- What problems do they have that my course can solve?
The more you know about your potential students, the more you can personalize the sales page to clearly address their specific needs.
What you need on your course sales page
- Start with a convincing headline. Write a unique value proposition that explains how potential students will benefit by completing the course.
- Open with a story. Highlight a problem that your students may have. Tell a story to demonstrate that you not only understand their problem, but you also have the solution (your course).
- Incorporate social proof throughout the sales page. Former students are your best advocates! Use text and video testimonials to show future students how your courses have helped others just like them. Social proof helps build the trust needed to encourage people to make a purchase.
- Add an FAQ section towards the bottom of the page. This is a chance to answer common questions people have, while using target keywords you may want to rank for.
- Spell out your offer and any bonuses included. Describe the different modules in your course to help future students visualize what they will learn. This allows you to address the solutions your course has to future students’ problems.
- Remember to talk about the transformation! Explain how your students’ lives will improve when they apply their new knowledge.
- Add a money back guarantee. This will help people feel more confident when purchasing your course.
- Include multiple calls-to-action. Display prominent “Register” or “Buy” buttons throughout your sales page so they are easy to access when the student is ready to enroll.
- Create a sense of urgency. People are more motivated to act on an offer when they have a limited amount of time to do so. Consider adding a countdown timer offering “limited time only” bonuses as an incentive.
- Address objections. Sales calls provide the opportunity to respond to potential students’ objections as they come up, but when selling online you have to anticipate reasons people may not want to enroll and implement creative ways to address their objections. For example, if students may find the cost of your course too expensive for one purchase, offer payment plans as a more affordable option.
Including the above elements on your sales page will help you speak to potential students directly. Showing that you understand their problems and building trust will help them feel confident in making a purchase.
Have you seen any really great course sales pages? Share a link in the comments and let us know what makes it stand out for you.
If you offer an online course, please share a link to your sales page. Based on the above recommendations, is there anything you think you could improve?