Next in my series about the key pages of your website, we’ll be looking at the Frequently Asked Questions (FAQ) page.
Read on to learn why it’s important, find out what you should include, and see some great examples.
Why you need an FAQ Page
Including an FAQ page on your website benefits both you and your website visitors.
Potential clients usually like to gather as much information about a business as they can before making contact, but this doesn’t mean they’re willing to dig through multiple pages to find the answers to their questions. Placing essential information in one place provides a better customer experience, especially on larger websites.
Furthermore, people are more likely to return to your site when they can find what they need to know quickly and easily.
Posting answers to frequently asked questions on your website will save you a lot of time, as you won’t have to answer the same questions repeatedly in emails or telephone calls.
You may have noticed that Google search results now display frequently asked questions at the top of the page, as shown here:
If one of your questions is a match for someone’s search term, you increase your chance of coming up in the results and having them click through to your site.
What to put on your FAQ Page
Create a list of the most common questions you receive, write your answers, and publish them on a dedicated page on your website. As you receive more questions, you can add them to the page.
There may be questions you prefer not to answer on your website. For example, many service providers choose not to disclose their rates until they’ve had a chance to speak with their prospect. That’s okay, but don’t just avoid the issue. Post the question and in your answer you can indicate a starting price or range and an explanation that your packages are customized to the needs of each client.
If some of the questions are addressed on other pages or blog posts, it may be tempting to simply link to the answers. Keep in mind, however, that if people have to start clicking around to find the information they’re seeking, you won’t actually improve the user experience.
Just like your other key pages, your FAQ page should be easy to navigate, read and understand. In addition, the content needs to be interesting and provide value to your readers.
Make sure that your answers are written in your unique voice. If you’re witty when you create blog posts, then be witty when you create your FAQ page. Consistency helps strengthen your brand.
Sample FAQ Pages
There are many different ways to display your Frequently Asked Questions and their answers.
If you have a lot of questions, presenting the information this way requires a lot of scrolling. Improve your user experience by listing the questions all together and linking them to the answers further down on the page. You can see this in action on the Zappos website, where the questions are organized into categories, making the page even more user-friendly.
Now it’s more popular to use a collapsible menu usually referred to as an accordion, as seen on FreeYourSpace. Long lists may be split into columns and/or categories, as demonstrated on KathyStinson.com.
For more inspiration, check out 30 Must-See FAQ Page Examples That’ll Make You Redo Your Own on the G2 Learning Hub.
- If you already have an FAQ page, please post a link to it in the Comments. If you’re not comfortable sharing it, this is a good time to review it and identify what changes you need to make!
- If you don’t yet have an FAQ page, go through your sent emails and compile a list of the questions you find yourself answering time and again.
- Write the answers to the questions and organize them into categories if appropriate.
- Add the information to your website.
- Schedule a telephone call or Zoom session if you’d like to talk to me about your FAQ page.
Previous posts in this series:
- Is your website giving you strong results? Creating an Effective Homepage or Welcome Page
- Creating an About Page that Clicks
- How to Create an Effective Contact Page
- How to Create a Captivating Blog Page
- How to Create a Services Page that Sells
- How to Make Your Products Pages More Irresistible
- Attract new clients with a powerful testimonials page
- Create a portfolio page that shows the impact of your work