In my last post, I explained how testimonials and reviews on your website tell potential clients how great you are at what you do.
How about taking it a step further and showing them the results of using your services or products on a portfolio page?
The way you go about it will depend on the nature of your business.
They say that a picture speaks a thousand words, so if it’s possible to show outcomes visually, you should do that!
Let’s say for example that you’re a photographer or a designer. You can talk about your work until you’re blue in the face, but at the end of the day, we need to see what you’ve done before we’ll know if you’re any good. That’s why Amy Lippert includes a graphic design portfolio on her website and why I have a web design portfolio on mine.
On her site, award-winning resume writer Adrienne Tom states that “Each executive resume is a unique creation with the common goal of showcasing experience, top skills, and big business wins in a relevant format to garner employer attention.” Those are powerful words, but if you’ve never seen her work, it’s hard to imagine how it might differ from other resumes you’ve seen, so she backs it up with a page of resume samples.
Before & After Photos
Before and after photos are very popular in industries such as home renovations, fitness, organizing, and many others where a visual transformation takes place. They work well, and Derek Halpern explains why in this video:
I shared some tips in How to Take Powerful Before and After Pictures. Although it was written for professional organizers, some of the principles will apply to other fields as well.
For extra impact, include stories along with your photos, as shown on Free Your Space Organizing.
If you’re a coach or consultant, the transformations you bring about probably can’t be captured visually, but you can demonstrate the value of your work through case studies, as seen on Speaking of Leadership.
If you’ve never written a case study, Jeff Bullas provides a quick template in 6 Reasons Experts Include Case Studies in Their Blog Posts.
Check out the latest edition of the Productivity & Organizing Blog Carnival for examples of case study blog posts.
If you choose to publish your case studies as blog posts, consider displaying them on their own page where potential clients can easily find them.
- Search your digital and physical files for case studies and/or photos you already have that could be used on your portfolio page.
- Think about client success stories and write about them following the formula suggested by Jeff Bullas.
- Add one or more work samples to your website.
- Schedule a telephone call or Zoom session if you’d like to talk to me about your Portfolio page.
Previous posts in this series:
- Is your website giving you strong results? Creating an Effective Homepage or Welcome Page
- Creating an About Page that Clicks
- How to Create an Effective Contact Page
- How to Create a Captivating Blog Page
- How to Create a Services Page that Sells
- How to Make Your Products Pages More Irresistible
- Attract new clients with a powerful testimonials page
Photo by georgejmclittle / DepositPhotos