Janet's Blog

Media coverage is an excellent way to get your name in front of potential clients without investing in expensive advertising. Having your business mentioned on the air, in print, or online can drive traffic to your website. This is great, of course, but it usually dies off shortly afterwards. Fortunately, you can get more out of […]

Next in my series about the key pages of your website, we’ll be looking at the Frequently Asked Questions (FAQ) page. Read on to learn why it’s important, find out what you should include, and see some great examples. Why you need an FAQ Page Including an FAQ page on your website benefits both you […]

In my last post, I explained how testimonials and reviews on your website tell potential clients how great you are at what you do. How about taking it a step further and showing them the results of using your services or products on a portfolio page? The way you go about it will depend on […]

Displaying testimonials and reviews on your website reassures visitors that your business is the real deal, making them more likely to reach out to you. I’ve already suggested strategically placing testimonials on your home, services, and products pages, but what placing them on their own dedicated page? It certainly can’t hurt, especially if you’ve received many […]

Whether ecommerce is your primary business or you’re selling products to supplement your professional fees, for your venture to be successful, your products page must make it easy for shoppers to find what they need and compel them to click on that Buy Now button. How to Organize Your Products Page For a great example […]

It goes without saying that if you offer services, you need to put them on your website. What may be less obvious is that a simple list of services on your home page, or even on a dedicated Services page, isn’t enough. For starters, not everyone will understand exactly what a service involves. You need […]