Do you need a Website Care Plan?

Since I became Care Plans Certified and introduced my Website Care Plans, dozens of smart business owners have chosen me as their Website Manager. Not one of them has to worry about things like WordPress updates, discontinued plugins or other security threats, because they’ve left it all in my capable hands. This means that they can devote their time and…

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Are you living your passion? Am I?

People become self-employed for many different reasons. Sometimes it’s by choice, because they want a more flexible schedule, for example. Sometimes it’s out of necessity, because they’re out of work and unable to land a job. Sometimes it’s because they’re truly passionate about something. The types of businesses they start are even more varied. They may choose to hang out…

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Managing a Small Association Website

Background The Golden Horseshoe Virtual Assistants Group was established in 2008 to facilitate face-to-face networking in an industry that works primarily online. As Founder and Director, my goal is to promote the group both to potential members and to businesses who may need to hire a virtual assistant. In 2013, we signed up for a membership management system called Wild…

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SEO Strategies for 2019

If you follow me on Twitter or read my latest newsletter, you already know that my favorite session at WordCamp Hamilton 2019 was SEO is Evolving Faster Than Ever. How to survive and take advantage of all the recent changes. Paul Thompson shared so much valuable information in his 45-minute presentation that I decided to supplement it with my own…

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Summer and Your Business

Summer’s right around the corner! How will it affect your business? For many, business slows down during the summer months. This can happen if many of your clients are busy with their kids while they’re out of school, dealing with staff vacations, or away on vacation themselves. Instead of seeing this as a problem, why not take advantage of your lighter…

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Everything You Need to Know about Broken Links

Broken links are bad. I don’t think anyone will argue with that! In this post, I explain WHY broken links are a problem, HOW to track them down, and WHAT to do with them when you do. Why are broken links bad? First of all, they’re frustrating to people who visit your website and are interested enough to click on…

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My new favorite visual marketing tool

I blogged about some of my favorite visual marketing tools back in March 2015 and November 2015, but since then a lot of new apps have been developed to help us create appealing graphics. Earlier this year I was invited to try out the Pro version of Snappa for three months, and I was more than willing to see what…

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The best blogging schedule for your business

Blogging is a great way to drive traffic to your website, demonstrate your expertise, and grow a following for your business. It can be a lot of work though, so you may be wondering how often you need to publish new content in order to get results. There’s a ton of advice out there on this topic, but when it…

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