How to convert your website visitors into clients

As a business owner, you’re probably concerned with driving traffic to your website. That’s good — you should be! But it doesn’t stop there. Having new people discover your website is great, but if none of them become paying clients, you’re not much further ahead. To increase the chances of your website visitors deciding to do business with you, try the…

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10 ways to maximize engagement on Twitter

I’ve been on Twitter for over 10 years, and wow – has it gone through a lot of changes! In early days, you were limited to 140 characters, including links, so you had to be creatively concise. Surprisingly, this led to some interesting conversations and relationship-building. Upgrades to the platform have allowed us to encourage engagement by including twice as…

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How to manage the flow of traffic on your website

After you generate traffic to your website, you need potential clients to learn about your products and services and discover your areas of expertise. It’s therefore essential to lead them towards the next step in their buying journey. Sketching out a website “map” is a great way to visualize the flow of traffic from one page to the next. Creating…

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Fabulous free and inexpensive photos for your blog

The time is long past when you could just post an article on your website and hope to hold readers’ attention. These days, people expect to see big bold beautiful images – and lots of them! Although in most cases you don’t want the photos to overshadow your text, it’s important to include at least one full size image on…

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How to attract the best website traffic

You’ve launched your website and developed some great content for it. Now it’s time to generate traffic! But not just any traffic – the best website traffic is targeted. What is targeted traffic? Targeted traffic isn’t just random people ending up on your website. It consists specifically of those who are likely to use your products or services – in other…

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How to improve your business and make life easier

Running your own business is exciting, isn’t it? If you’re like a lot of people, one of the things that makes it so appealing is that you can do things your way instead of following standard procedures that have been set in place by some corporate bureaucrat who’s never even done your job. At least, that’s how it was for…

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10 Simple Ways to Get the Most Mileage from Your Content

How many hours have you spent developing content? Probably more than you care to think about! If you’ve been marketing online for a while, I bet you’ve created enough blog posts, downloads, eBooks, reports, social media posts, articles, audio and video content to fill a library. Instead of keeping that valuable content buried on your hard drive, or hoping someone…

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Website Owner’s Guide for Non-Techies

Many of my clients come to me for help because they lack either the technical skills or the time required to create or maintain a website or a blog. Whether you handle these tasks yourself, or you choose to outsource them, there are a few basic terms and facts you should be familiar with. Blog: A blog is a specific type…

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