Your “Why” is the core of a strong business brand

When many people think of branding, what comes to mind is a company’s logo and perhaps their tagline.  That’s certainly part of it, but it’s not the whole picture, by any means. Your brand encompasses the values that define you, your unique story, your personality, and many other factors. In fact, the way that others perceive your brand is influenced by everything…

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A Website Makeover for Canadian Author Kathy Stinson

Kathy Stinson has been a well-known author since the publication of her first book in 1982. Red is Best is considered a children’s classic, and she’s had new titles published nearly every year since. When I created Kathy’s original website in 1999, the home page looked like this: It’s gone through many transformations since then – more than I can…

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Interview with a Fabulous Small Business Owner (me!)

One of the many things I love about blogging is building relationships with my loyal readers. Sabrina Quairoli of Sabrina’s Admin Services is one of those readers, and she recently asked me to share some ideas to help inspire others to improve their businesses. To read Fabulous Small Business Owner Interview with Janet from Janet Barclay, simply click on the…

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Introducing Good Life Photo Solutions

I’ve been very busy working on new websites lately, and I’m thrilled to show you one of them today. Background Andi had been operating her professional organizing business, Good Life Organizing, for several years. When she decided to shift her focus from residential to personal photo organizing, she needed to build on the success of her existing brand to establish…

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Why Website Maintenance Will Make You More Successful

As technology evolves, website software is constantly being updated to make it more secure, faster, and more visible to search engines. Just like the software on your computer and your smartphone, your website software needs updating too. Avoiding website maintenance is like deciding not to have regular oil changes done on your car. Your vehicle wouldn’t last very long if…

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How much is email worth to you?

As a professional, you probably rely heavily on email to communicate with clients, prospects, colleagues, suppliers, friends, family members, and many others. Even though we now have more ways to communicate than ever before, for most of us, email remains the most important. Despite this fact, many small businesses rely upon their web hosts for email services. It’s easy to…

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Domain Names: What You Need to Know

Did you know that domain names have been available for over 30 years? That’s 10 years before I even learned about the internet! You probably don’t need to know that, but if you have a business and/or a website, there are facts about domain names that you should know. In this post, I share answers to some of the questions…

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How to attract new readers to your blog

When I asked members of my Facebook group recently about their biggest barrier to achieving more with their blog, the answer that came up most often was “increasing readership.” I’m guessing that many of you struggle with the same thing. You need to proactively work on continually driving traffic to your blog. Many experts say you should be spending more…

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