Because a website is primarily visual, many business owners consider design to be the top priority, but it shouldn’t be. An attractive website may be eye-catching, but if your message doesn’t speak to the needs of your target market, it’s not going to help you reach your goals. Instead of coming up with the perfect design, and then trying to craft…
Blogging was pretty easy when I started in 2006. An idea would pop into my head, I’d log into my blog, type something, and maybe add a photo or some clipart. Yes, clipart! It seems crazy now, but that’s how it was. Since then, blogging has become a serious marketing strategy for businesses of all sizes. Just posting random thoughts…
My sister recently wrote a blog post with the title “25 Random Things About Me.” It began: A friend recently sent me a “Memory” of hers that popped up on Facebook. It was something I’d tagged her with ten years ago. What’s still the same? she asked me. What has changed? Here’s my answer. In one of her answers, Kathy…
One of the biggest compliments a web designer can receive is to have the owner of a site they’ve created return for a redesign a few years later. Background Basic Organization was established in 2005 and launched their first website a short time later. Owner Janet Schiesl and I first worked together in 2014. The goals of that project were…
A lot of people ask me to link to their article or review their product on my blog. Most of their emails end up in the trash, but occasionally one piques my interest. Not long ago, I received such a pitch from Design Wizard. They described their app as “an extremely viable alternative to the likes of Canva, Snappa, Crello,…
It’s been a rough year personally, but my best year ever for my web design business, and a truly amazing year for reading. I’ve been looking forward to writing this post for months so I could tell you about some of the books that have delighted me. Modern Mrs. Darcy’s 2018 Reading Challenge I enjoyed Modern Mrs. Darcy’s 2015 Reading…
With 2018 drawing to an close, you’ve likely been thinking ahead to next year. But before you begin developing your marketing plan for 2019, let’s pause to review and celebrate the last 12 months! You’ve probably accomplished a lot, even if some days it doesn’t feel like it. Your Year-End Review If you have a formal business plan, hopefully you’ve…
Are you spending too much time on blogging activities? Has it been months since you updated your blog due to time restraints? Have you avoided starting a blog because you can’t figure out how to squeeze it into your already busy schedule? You’re definitely not alone. In a Facebook group for bloggers, I asked, “What is your biggest blogging challenge?” and by…
