You’ve launched your website and developed some great content for it. Now it’s time to generate traffic! But not just any traffic – the best website traffic is targeted. What is targeted traffic? Targeted traffic isn’t just random people ending up on your website. It consists specifically of those who are likely to use your products or services – in other…
Running your own business is exciting, isn’t it? If you’re like a lot of people, one of the things that makes it so appealing is that you can do things your way instead of following standard procedures that have been set in place by some corporate bureaucrat who’s never even done your job. At least, that’s how it was for…
How many hours have you spent developing content? Probably more than you care to think about! If you’ve been marketing online for a while, I bet you’ve created enough blog posts, downloads, eBooks, reports, social media posts, articles, audio and video content to fill a library. Instead of keeping that valuable content buried on your hard drive, or hoping someone…
Many of my clients come to me for help because they lack either the technical skills or the time required to create or maintain a website or a blog. Whether you handle these tasks yourself, or you choose to outsource them, there are a few basic terms and facts you should be familiar with. Blog: A blog is a specific type…
Summer’s right around the corner! How will it affect your business? For many, business slows down during the summer months. This can happen if many of your clients are busy with their kids while they’re out of school, dealing with staff vacations, or away on vacation themselves. Instead of seeing this as a problem, why not take advantage of your lighter…
When many people think of branding, what comes to mind is a company’s logo and perhaps their tagline. That’s certainly part of it, but it’s not the whole picture, by any means. Your brand encompasses the values that define you, your unique story, your personality, and many other factors. In fact, the way that others perceive your brand is influenced by everything…
Kathy Stinson has been a well-known author since the publication of her first book in 1982. Red is Best is considered a children’s classic, and she’s had new titles published nearly every year since. When I created Kathy’s original website in 1999, the home page looked like this: It’s gone through many transformations since then – more than I can…
One of the many things I love about blogging is building relationships with my loyal readers. Sabrina Quairoli of Sabrina’s Admin Services is one of those readers, and she recently asked me to share some ideas to help inspire others to improve their businesses. To read Fabulous Small Business Owner Interview with Janet from Janet Barclay, simply click on the…
