How much is email worth to you?

As a professional, you probably rely heavily on email to communicate with clients, prospects, colleagues, suppliers, friends, family members, and many others. Even though we now have more ways to communicate than ever before, for most of us, email remains the most important. Despite this fact, many small businesses rely upon their web hosts for email services. It’s easy to…

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Domain Names: What You Need to Know

Did you know that domain names have been available for over 30 years? That’s 10 years before I even learned about the internet! You probably don’t need to know that, but if you have a business and/or a website, there are facts about domain names that you should know. In this post, I share answers to some of the questions…

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How to attract new readers to your blog

When I asked members of my Facebook group recently about their biggest barrier to achieving more with their blog, the answer that came up most often was “increasing readership.” I’m guessing that many of you struggle with the same thing. You need to proactively work on continually driving traffic to your blog. Many experts say you should be spending more…

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How to Maximize Your Personal Brand

What comes to mind when you think about your brand? Your logo? Your tagline? Those are part of it, but they’re certainly not the whole picture. Your personal brand includes the values that define you, your unique story, your personality, and many other factors. The way that others perceive your brand is influenced by everything you do! Being clear about who…

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How well-organized is your blog? [blog navigation quiz]

When it comes to blogging, we all share the same three objectives: Attract people to your blog. Keep people on your blog. Encourage people to share your blog. Today I’m going to talk about the second objective: getting people to stick around after they land on your blog. The more time readers spend on your blog, the better your chance…

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5 ways to brainstorm blogging ideas that will wow your readers

If blogging is one of your marketing strategies (and I certainly hope it is!), planning is essential. Just sitting down and diving into your next post isn’t an efficient way to work, and it doesn’t produce high-quality content. Having a supply of blogging ideas will keep you from drawing a blank when it’s time to write a new post and…

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Can an appointment scheduler make you a better service provider?

You love what you do, and you love your clients (or at least most of them 😉) But you probably don’t love spending valuable time on back-and-forth emails to schedule appointments. And don’t get me started on cancellations and reschedules! Over the last couple of years, I’ve tried a lot of different tools to automate or simplify my business practices…

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A more engaging vacation property rental website

I recently had the pleasure of helping Keith with his online presence. He had created a website for his vacation rental property, but it wasn’t generating as much business as he wanted. Branding The first step was to give the site more visual appeal, to capture visitors’ attention quickly and make it more memorable. Enhancements included: A logo, for a…

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