Remember when you logged into your WordPress site to make a quick change and a bunch of plugin updates were available? You didn’t have time to deal with them, so you just did what you logged in for and went on your merry way. The next time you logged in there were even more. So […]
Continue readingDid you know that 40% of people abandon a website that takes more than 3 seconds to load? Just like Jerry Seinfeld and his friends at the Chinese restaurant, if they can’t get what they want when they want it, they’re going to take their business elsewhere. You know what else? Page speed is one […]
Continue readingIf you follow me on Goodreads, you’ve probably seen at least a few of my book reviews, and you may even know that I’m several books ahead of schedule on my 2020 Reading Challenge. I’ve been reading so much that even with a few weeks to go, I’ve already completed Modern Mrs. Darcy’s 2020 Reading […]
Continue readingMedia coverage is an excellent way to get your name in front of potential clients without investing in expensive advertising. Having your business mentioned on the air, in print, or online can drive traffic to your website. This is great, of course, but it usually dies off shortly afterwards. Fortunately, you can get more out of […]
Continue readingNext in my series about the key pages of your website, we’ll be looking at the Frequently Asked Questions (FAQ) page. Read on to learn why it’s important, find out what you should include, and see some great examples. Why you need an FAQ Page Including an FAQ page on your website benefits both you […]
Continue readingIn my last post, I explained how testimonials and reviews on your website tell potential clients how great you are at what you do. How about taking it a step further and showing them the results of using your services or products on a portfolio page? The way you go about it will depend on […]
Continue readingDisplaying testimonials and reviews on your website reassures visitors that your business is the real deal, making them more likely to reach out to you. I’ve already suggested strategically placing testimonials on your home, services, and products pages, but what placing them on their own dedicated page? It certainly can’t hurt, especially if you’ve received many […]
Continue readingWhether ecommerce is your primary business or you’re selling products to supplement your professional fees, for your venture to be successful, your products page must make it easy for shoppers to find what they need and compel them to click on that Buy Now button. How to Organize Your Products Page For a great example […]
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