Broken links are bad. I don’t think anyone will argue with that! In this post, I explain WHY broken links are a problem, HOW to track them down, and WHAT to do with them when you do. Why are broken links bad? First of all, they’re frustrating to people who visit your website and are interested enough to click on…
I blogged about some of my favorite visual marketing tools back in March 2015 and November 2015, but since then a lot of new apps have been developed to help us create appealing graphics. Earlier this year I was invited to try out the Pro version of Snappa for three months, and I was more than willing to see what…
Blogging is a great way to drive traffic to your website, demonstrate your expertise, and grow a following for your business. It can be a lot of work though, so you may be wondering how often you need to publish new content in order to get results. There’s a ton of advice out there on this topic, but when it…
Did you know that approximately one-third of the internet is powered by WordPress? That makes it the most popular software in the world for building websites! It also means there’s a one-in-three chance that you’re using WordPress for your site. Website owners come in all shapes and sizes, so I decided to create a fun quiz to see how involved you…
A lot of people don’t like social media because it’s so hard to separate business from personal. Some create multiple accounts for that very reason. I really don’t mind that. I love getting to know my clients and other business contacts better by seeing photos of their home town and family events, especially since most of them are out of…
Because a website is primarily visual, many business owners consider design to be the top priority, but it shouldn’t be. An attractive website may be eye-catching, but if your message doesn’t speak to the needs of your target market, it’s not going to help you reach your goals. Instead of coming up with the perfect design, and then trying to craft…
Blogging was pretty easy when I started in 2006. An idea would pop into my head, I’d log into my blog, type something, and maybe add a photo or some clipart. Yes, clipart! It seems crazy now, but that’s how it was. Since then, blogging has become a serious marketing strategy for businesses of all sizes. Just posting random thoughts…
My sister recently wrote a blog post with the title “25 Random Things About Me.” It began: A friend recently sent me a “Memory” of hers that popped up on Facebook. It was something I’d tagged her with ten years ago. What’s still the same? she asked me. What has changed? Here’s my answer. In one of her answers, Kathy…
