With 2018 drawing to an close, you’ve likely been thinking ahead to next year. But before you begin developing your marketing plan for 2019, let’s pause to review and celebrate the last 12 months! You’ve probably accomplished a lot, even if some days it doesn’t feel like it. Your Year-End Review If you have a formal business plan, hopefully you’ve…
Are you spending too much time on blogging activities? Has it been months since you updated your blog due to time restraints? Have you avoided starting a blog because you can’t figure out how to squeeze it into your already busy schedule? You’re definitely not alone. In a Facebook group for bloggers, I asked, “What is your biggest blogging challenge?” and by…
As a business owner, you’re probably concerned with driving traffic to your website. That’s good — you should be! But it doesn’t stop there. Having new people discover your website is great, but if none of them become paying clients, you’re not much further ahead. To increase the chances of your website visitors deciding to do business with you, try the…
Although it’s been a pretty rough year for me, a lot of good stuff has happened too, especially in my reading life. After already enjoying tons of wonderful books (which I’ll talk about in a future post), I received a copy of Kathy Wang’s first novel, Family Trust, through HarperCollins Canada’s First Look program. Family Trust appealed to me on…
I’ve been on Twitter for over 10 years, and wow – has it gone through a lot of changes! In early days, you were limited to 140 characters, including links, so you had to be creatively concise. Surprisingly, this led to some interesting conversations and relationship-building. Upgrades to the platform have allowed us to encourage engagement by including twice as…
After you generate traffic to your website, you need potential clients to learn about your products and services and discover your areas of expertise. It’s therefore essential to lead them towards the next step in their buying journey. Sketching out a website “map” is a great way to visualize the flow of traffic from one page to the next. Creating…
The time is long past when you could just post an article on your website and hope to hold readers’ attention. These days, people expect to see big bold beautiful images – and lots of them! Although in most cases you don’t want the photos to overshadow your text, it’s important to include at least one full size image on…
You’ve launched your website and developed some great content for it. Now it’s time to generate traffic! But not just any traffic – the best website traffic is targeted. What is targeted traffic? Targeted traffic isn’t just random people ending up on your website. It consists specifically of those who are likely to use your products or services – in other…
