How to convert your website visitors into clients

How to convert your website visitors to clients

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As a business owner, you’re probably concerned with driving traffic to your website. That’s good — you should be!

But it doesn’t stop there.

Having new people discover your website is great, but if none of them become paying clients, you’re not much further ahead.

To increase the chances of your website visitors deciding to do business with you, try the following strategies.

Put a sign-up form on your home page.

Since many people only visit a website once, grab their attention and start the relationship as quickly as possible by offering a weekly or monthly newsletter. This allows you to collect their contact information even if they’re not ready to communicate with you directly.

Display your subscription form prominently. If it’s easy to find, people are more likely to fill it out.

Give your visitors something they can use immediately.

Immediate gratification goes a long way! You may already offer a gift incentive to new subscribers, but consider making a valuable resource, such as a downloadable report or checklist, available to all your visitors.

Don’t forget to put your name on the documents you give away! Promoting yourself, your business and your website is essential. Every document your visitors download or print is a piece of advertising.

Create a sense of personal commitment.

Positioning yourself as a valuable resource will bring you one step closer to gaining a new client.

Be direct and make it personal. When you show that you’re dedicated, your visitors are more likely to feel that you care about them. Above all, make it crystal clear that you can help solve their problems.

Demonstrate that your product or service is ideal.

Don’t just tell your visitors that your product or service is exactly what they need — show them!

Make them feel like you’re speaking directly to them about their concerns, not just bragging about how great you are. As an example, rather than just listing testimonials, share case studies that show how you’ve helped your clients. Your next client might see herself or himself in one of the scenarios!

Quality matters.

Like many things in life, when it comes to your website, you get what you pay for.

It may be tempting to shave costs by doing it yourself, but it takes hundreds of hours to develop the skills required to create a great website.

While it may seem expensive, working with a designer who can transform your ideas into a credible and professional website is a sound investment in your business.

Photo by Olu Eletu on Unsplash

Janet Barclay

I'm a Website Design and Care Specialist who loves helping others succeed by sharing the knowledge and insight I’ve gained through marketing my own business for over 15 years. When I’m away from my desk, I enjoy reading, photography, watching movies, and cooking.


  1. First, make sure your website is up and running LOL! Great tips here as always, Janet. This is all part of figuring out what your purpose is for your site, and how to make your tools and investments work for your business!

  2. Good points, Janet.

    I recently spoke with a former client who was looking for a “cheap web designer.” While she was being honest on what she was looking for, I found myself not sharing the plentiful web designer resources I have in my community. I have an issue when people say they want something cheap. I didn’t want to share with her my web designer associates because they are not cheap.

    If you want quality, you have to pay for the quality don’t expect to get good quality for a cheap price.

  3. Really good advice Janet. I think it’s really important to be talking directly to our clients and finding out what they need. I know my blog site/ website could use some help. Always a work in process.

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