5 Quick Ways to Get Your Website Ready for Fall
Business is often slow during the summer, making it the ideal time for small business owners to work on their website and other marketing activities.
This summer has been different than most, with so many people travelling and reuniting with friends and families for the first time in over two years. My husband and I sure appreciated our long-awaited cottage getaway!
The season is nearly over, but even if you don’t have the time or desire to start a new project right away, there are a few quick tasks you can do to make sure your website is ready to attract new business this fall.
1. Test your contact form
With frequent technical changes, the fact that something was working properly when it was set up doesn’t mean it will continue to do so. Fill out your form as though you were a prospective client and make sure the message arrives in your inbox.
2. Check your social profile links
If you have “follow me” icons anywhere on your website, make sure they work properly. You may have changed one of more of your profile URLs at some point due to a business name change or other reason and forgot to update your links.
At the same time, make sure each icon actually links to your profile, and not to the theme developers’ profile or the social media site’s home page.
Also consider removing links to sites where you’re not active. If someone clicks through to a profile only to discover your last post was many months or even years ago, it doesn’t exactly encourage them to follow you. Even if they do, it won’t do you any good if you’re not posting new content.
3. Check your social sharing buttons
This is another example of something that can go wrong following a technical update. Click on each button and make sure it does what you expect it to.
4. Open your website on your phone
More and more people are using their phones to search for information, so you need to make sure it’s as easy to read and navigate on mobile as it is on computers.
You can enter your URL in Google’s Mobile-Friendly Test for an automated test, but you can only check one page at a time.
Experte Mobile Friendly is also free, but will check your full website. I used it to test a site I like that’s quite old and definitely doesn’t work well on mobile, and it scanned the entire site, identifying pages fairly accurately as Mobile Friendly, Not Mobile Friendly, or Needs Improvement. It’s much quicker than reviewing it yourself, though I do recommend checking your most important pages manually.
Watch for issues such as these:
- Text is too small to read without zooming in
- Popups won’t close, preventing people from reading your content
- Buttons and other links are too small to tap on
- Header image and/or text prevent main content from displaying without scrolling
There probably isn’t an easy way to resolve problems of this nature, but once they’re on your radar you can decide what to do about them.
5. Check the SEO title tag on your homepage
The SEO title tag doesn’t appear directly on your website, but you can see it by mousing over the browser tab where your page is displayed.Take a look at mine to see what I mean:
It also appears in the Google search results for that page.
To ensure that your site comes up in the search results, include a keyword or phrase that will be meaningful to those who are in need of your services.
If you’ve checked all these items and everything’s working well, congratulations! While you’re on a roll, check out these Ten-Minute Tasks to Keep Your Website in Top Shape.
Otherwise, fix what you can now, plan a time to work on it in the near future, or find someone to do it for you.
And if you’re serious about getting good results from your website, schedule a Personalized Website Review to discover issues you may not be aware of, along with opportunities for improvement.
I really want you to succeed, so until September 21, 2022, I’m offering this service for half-price! Simply enter the coupon code SUMMER22 to take advantage of this amazing deal.
Photo by Wavebreakmedia / DepositPhotos