key website pages

Showcase your Media Mentions to Establish your Credibility

November 5, 2020 / 22 Comments
media page

Media coverage is an excellent way to get your name in front of potential clients without investing in expensive advertising. Having your business mentioned on the air, in print, or online can drive traffic to your website. This is great, of course, but it usually dies off shortly afterwards. Fortunately, you can get more out of […]

Continue reading

Tie your website together with an FAQ page

October 8, 2020 / 13 Comments
Frequently Asked Questions or FAQ page

Next in my series about the key pages of your website, we’ll be looking at the Frequently Asked Questions (FAQ) page. Read on to learn why it’s important, find out what you should include, and see some great examples. Why you need an FAQ Page Including an FAQ page on your website benefits both you […]

Continue reading

Create a portfolio page that shows the impact of your work

September 17, 2020 / 10 Comments
portfolio page

In my last post, I explained how testimonials and reviews on your website tell potential clients how great you are at what you do. How about taking it a step further and showing them the results of using your services or products on a portfolio page? The way you go about it will depend on […]

Continue reading

Attract new clients with a powerful testimonials page

August 13, 2020 / 22 Comments
testimonials page

Displaying testimonials and reviews on your website reassures visitors that your business is the real deal, making them more likely to reach out to you. I’ve already suggested strategically placing testimonials on your home, services, and products pages, but what placing them on their own dedicated page? It certainly can’t hurt, especially if you’ve received many […]

Continue reading

How to Make Your Products Pages More Irresistible

July 16, 2020 / 20 Comments
products page

Whether ecommerce is your primary business or you’re selling products to supplement your professional fees, for your venture to be successful, your products page must make it easy for shoppers to find what they need and compel them to click on that Buy Now button. How to Organize Your Products Page For a great example […]

Continue reading

How to Create a Services Page that Sells

June 18, 2020 / 14 Comments

It goes without saying that if you offer services, you need to put them on your website. What may be less obvious is that a simple list of services on your home page, or even on a dedicated Services page, isn’t enough. For starters, not everyone will understand exactly what a service involves. You need […]

Continue reading

Do you have (or need) a Privacy Policy?

May 28, 2020 / 14 Comments

The response to my current blog series has been amazing, and it warms my heart to know I’m helping so many of you improve your websites. Although today’s topic might not be as exciting as your Home page or some of your other web pages, a Privacy page is also very important, but in a […]

Continue reading

How to Create a Captivating Blog Page

May 14, 2020 / 14 Comments
blog page

Blogging may not be for everyone, but you can’t dispute the benefits that a blog brings to your website and your business. Millions of blog posts have been published offering tips on writing compelling blog posts. I’ve written quite a few myself! But have you ever stopped to think about your actual blog page? That’s […]

Continue reading
We use cookies in order to give you the best possible experience on our website. By continuing to use this site, you agree to our use of cookies.