Showcase your Media Mentions to Establish your Credibility
Media coverage is an excellent way to get your name in front of potential clients without investing in expensive advertising. Having your business mentioned on the air, in print, or online can drive traffic to your website. This is great, of course, but it usually dies off shortly afterwards. Fortunately, you can get more out of the experience by adding a Media page to your website.
What exactly is a Media page?
A Media page, sometimes referred to as a Press page or News page, is a section of your website where you post links to articles written about you, articles or guest posts you’ve written for other websites, guest appearances on TV, radio, or podcasts, and other such items.
What are the benefits of a Media page?
Being quoted or mentioned as an expert in your field shows that someone (other than you) values your knowledge. As a result, potential clients will be more likely to trust you.
It can also help to generate further media exposure, as members of the press are more likely to want to connect with you when they can see that you’ve been featured before.
What should I put on my Media page?
As mentioned above, you’ll want to include links to all the places where you’ve been mentioned or featured online.
You can leverage any offline media appearances by listing them on your page, especially if it’s a well-recognized publication or program. You might be tempted to upload a scanned magazine article or recorded video of your TV appearance, but make sure you get permission first – you don’t want to break any copyright laws.
After a few years, you may find that you’ve had too many media mentions to include them all without overwhelming your reader. In this case, feature only the most impressive and/or most recent ones.
If, in addition to establishing your credibility, you’re hoping to attract more media attention, you’ll benefit by including some additional details on this page, including:
- A brief bio – you may wish to link it to the longer bio on your About page
- A downloadable headshot
- Selected reviews or testimonials
- Your areas of expertise
- Information about any books you’ve written or products you’ve created, including images
Check out Creating an Effective Online Press Page on Practical Ecommerce to see some sample media pages.
But I haven’t had any media appearances yet!
You definitely don’t want to add a page with nothing on it, but don’t worry! Your website is always going to be a work-in-progress, and can put this on your list of things to consider down the road.
It’s not easy, but there are many ways to attract media attention. That’s really beyond the scope of this blog, but here are a couple that have worked for me:
- Send out a press release if you have something unique and newsworthy to share. I’ve been featured on TV and in local newspapers as a result of doing this.
- Sign up for HARO (Help a Reporter Out) to receive media queries by email. I’ve been featured in various blogs and even books as a result of responding to HARO requests. I also forward relevant queries to my regular clients, many of whom have also been successful with this method.
- If you have a Media page that you’re proud of, please post a link to it in the Comments.
- If you don’t yet have a Media page, start compiling a list of items you can include.
- If you haven’t had any media appearances, think of ways to attract their attention.
- Schedule a telephone call or Zoom session if you’d like to talk to me about your Media page.
Previous posts in this series:
- Is your website giving you strong results? Creating an Effective Homepage or Welcome Page
- Creating an About Page that Clicks
- How to Create an Effective Contact Page
- How to Create a Captivating Blog Page
- How to Create a Services Page that Sells
- How to Make Your Products Pages More Irresistible
- Attract new clients with a powerful testimonials page
- Create a portfolio page that shows the impact of your work
- Tie your website together with an FAQ page
Image credit: Madebyvadim