Business Strategy

Set Your Compass to Reach Your Goals for the New Year

December 12, 2019 / 12 Comments

With the new year less than three weeks away, it’s time to reflect on your successes and failures from 2019 and set new goals for 2020! A couple of years ago I learned about YearCompass, a fabulous free resource to facilitate this process. Before that I found the whole process of figuring out how I […]

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Summer and Your Business

June 17, 2019 / 2 Comments
Water on Stones

Summer’s right around the corner! How will it affect your business? For many, business slows down during the summer months. This can happen if many of your clients are busy with their kids while they’re out of school, dealing with staff vacations, or away on vacation themselves. Instead of seeing this as a problem, why not […]

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Planning for Your Best Year Ever

December 13, 2018 / 12 Comments
Business woman celebrating her best year ever

With 2018 drawing to an close, you’ve likely been thinking ahead to next year. But before you begin developing your marketing plan for 2019, let’s pause to review and celebrate the last 12 months! You’ve probably accomplished a lot, even if some days it doesn’t feel like it. Your Year-End Review If you have a […]

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How to improve your business and make life easier

August 30, 2018 / 8 Comments
Standard operating procedures make for a happy businesswoman

Running your own business is exciting, isn’t it? If you’re like a lot of people, one of the things that makes it so appealing is that you can do things your way instead of following standard procedures that have been set in place by some corporate bureaucrat who’s never even done your job. At least, […]

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Your “Why” is the core of a strong business brand

May 3, 2018 / 6 Comments
business brand

When many people think of branding, what comes to mind is a company’s logo and perhaps their tagline.  That’s certainly part of it, but it’s not the whole picture, by any means. Your brand encompasses the values that define you, your unique story, your personality, and many other factors. In fact, the way that others perceive your […]

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Interview with a Fabulous Small Business Owner (me!)

March 29, 2018 / 0 Comments
Janet Barclay

One of the many things I love about blogging is building relationships with my loyal readers. Sabrina Quairoli of Sabrina’s Admin Services is one of those readers, and she recently asked me to share some ideas to help inspire others to improve their businesses. To read Fabulous Small Business Owner Interview with Janet from JanetBarclay.com, […]

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How much is email worth to you?

February 15, 2018 / 6 Comments
email

As a professional, you probably rely heavily on email to communicate with clients, prospects, colleagues, suppliers, friends, family members, and many others. Even though we now have more ways to communicate than ever before, for most of us, email remains the most important. Despite this fact, many small businesses rely upon their web hosts for […]

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Can an appointment scheduler make you a better service provider?

November 9, 2017 / 10 Comments
appointment scheduler

You love what you do, and you love your clients (or at least most of them 😉) But you probably don’t love spending valuable time on back-and-forth emails to schedule appointments. And don’t get me started on cancellations and reschedules! Over the last couple of years, I’ve tried a lot of different tools to automate […]

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