Websites & Business
10 Simple Ways to Get the Most Mileage from Your Content
How many hours have you spent developing content? Probably more than you care to think about! If you’ve been marketing online for a while, I bet you’ve created enough blog posts, downloads, eBooks, reports, social media posts, articles, audio and video content to fill a library. Instead of keeping that valuable content buried on your…
Read MoreWebsite Owner’s Guide for Non-Techies
Many of my clients come to me for help because they lack either the technical skills or the time required to create or maintain a website or a blog. Whether you handle these tasks yourself or you choose to outsource them, there are a few basic terms and facts you should be familiar with. Blog: A…
Read MoreA Website Makeover for Canadian Author Kathy Stinson
Kathy Stinson has been a well-known author since the publication of her first book in 1982. Red is Best is considered a children’s classic, and she’s had new titles published nearly every year since. When I created Kathy’s original website in 1999, the home page looked like this: It’s gone through many transformations since then…
Read MoreInterview with a Fabulous Small Business Owner (me!)
One of the many things I love about blogging is building relationships with my loyal readers. Sabrina Quairoli of Sabrina’s Admin Services is one of those readers, and she recently asked me to share some ideas to help inspire others to improve their businesses. To read Fabulous Small Business Owner Interview with Janet from JanetBarclay.com,…
Read MoreIntroducing Good Life Photo Solutions
I’ve been very busy working on new websites lately, and I’m thrilled to show you one of them today. Background Andi had been operating her professional organizing business, Good Life Organizing, for several years. When she decided to shift her focus from residential to personal photo organizing, she needed to build on the success of…
Read MoreWhy Website Maintenance Will Make You More Successful
As technology evolves, website software is constantly being updated to make it more secure, faster, and more visible to search engines. Just like the software on your computer and your smartphone, your website software needs updating too. Avoiding website maintenance is like deciding not to have regular oil changes done on your car. Your vehicle…
Read MoreDomain Names: What You Need to Know
Did you know that domain names have been available for over 30 years? That’s 10 years before I even learned about the internet! You probably don’t need to know that, but if you have a business and/or a website, there are facts about domain names that you should know. In this post, I share answers…
Read MoreHow to attract new readers to your blog
When I asked members of my Facebook group recently about their biggest barrier to achieving more with their blog, the answer that came up most often was “increasing readership.” I’m guessing that many of you struggle with the same thing. You need to proactively work on continually driving traffic to your blog. Many experts say…
Read MoreHow to Maximize Your Personal Brand
What comes to mind when you think about your brand? Your logo? Your tagline? Those are part of it, but they’re certainly not the whole picture. Your personal brand includes the values that define you, your unique story, your personality, and many other factors. The way that others perceive your brand is influenced by everything you…
Read MoreHow well-organized is your blog? [blog navigation quiz]
When it comes to blogging, we all share the same three objectives: Attract people to your blog. Keep people on your blog. Encourage people to share your blog. Today I’m going to talk about the second objective: getting people to stick around after they land on your blog. The more time readers spend on your…
Read More5 ways to brainstorm blogging ideas that will wow your readers
If blogging is one of your marketing strategies (and I certainly hope it is!), planning is essential. Just sitting down and diving into your next post isn’t an efficient way to work, and it doesn’t produce high-quality content. Having a supply of blogging ideas will keep you from drawing a blank when it’s time to…
Read MoreCan an appointment scheduler make you a better service provider?
You love what you do, and you love your clients (or at least most of them 😉) But you probably don’t love spending valuable time on back-and-forth emails to schedule appointments. And don’t get me started on cancellations and reschedules! Over the last couple of years, I’ve tried a lot of different tools to automate…
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