Websites & Business
How to manage the flow of traffic on your website
After you generate traffic to your website, you need potential clients to learn about your products and services and discover your areas of expertise. It’s therefore essential to lead them towards the next step in their buying journey. Sketching out a website “map” is a great way to visualize the flow of traffic from one…
Read MoreFabulous free and inexpensive photos for your blog
The time is long past when you could just post an article on your website and hope to hold readers’ attention. These days, people expect to see big bold beautiful images – and lots of them! Although in most cases you don’t want the photos to overshadow your text, it’s important to include at least…
Read MoreHow to attract the best website traffic
You’ve launched your website and developed some great content for it. Now it’s time to generate traffic! But not just any traffic – the best website traffic is targeted. What is targeted traffic? Targeted traffic isn’t just random people ending up on your website. It consists specifically of those who are likely to use your products…
Read MoreHow to improve your business and make life easier
Running your own business is exciting, isn’t it? If you’re like a lot of people, one of the things that makes it so appealing is that you can do things your way instead of following standard procedures that have been set in place by some corporate bureaucrat who’s never even done your job. At least,…
Read More10 Simple Ways to Get the Most Mileage from Your Content
How many hours have you spent developing content? Probably more than you care to think about! If you’ve been marketing online for a while, I bet you’ve created enough blog posts, downloads, eBooks, reports, social media posts, articles, audio and video content to fill a library. Instead of keeping that valuable content buried on your…
Read MoreWebsite Owner’s Guide for Non-Techies
Many of my clients come to me for help because they lack either the technical skills or the time required to create or maintain a website or a blog. Whether you handle these tasks yourself or you choose to outsource them, there are a few basic terms and facts you should be familiar with. Blog: A…
Read MoreA Website Makeover for Canadian Author Kathy Stinson
Kathy Stinson has been a well-known author since the publication of her first book in 1982. Red is Best is considered a children’s classic, and she’s had new titles published nearly every year since. When I created Kathy’s original website in 1999, the home page looked like this: It’s gone through many transformations since then…
Read MoreInterview with a Fabulous Small Business Owner (me!)
One of the many things I love about blogging is building relationships with my loyal readers. Sabrina Quairoli of Sabrina’s Admin Services is one of those readers, and she recently asked me to share some ideas to help inspire others to improve their businesses. To read Fabulous Small Business Owner Interview with Janet from JanetBarclay.com,…
Read MoreIntroducing Good Life Photo Solutions
I’ve been very busy working on new websites lately, and I’m thrilled to show you one of them today. Background Andi had been operating her professional organizing business, Good Life Organizing, for several years. When she decided to shift her focus from residential to personal photo organizing, she needed to build on the success of…
Read MoreWhy Website Maintenance Will Make You More Successful
As technology evolves, website software is constantly being updated to make it more secure, faster, and more visible to search engines. Just like the software on your computer and your smartphone, your website software needs updating too. Avoiding website maintenance is like deciding not to have regular oil changes done on your car. Your vehicle…
Read MoreDomain Names: What You Need to Know
Did you know that domain names have been available for over 30 years? That’s 10 years before I even learned about the internet! You probably don’t need to know that, but if you have a business and/or a website, there are facts about domain names that you should know. In this post, I share answers…
Read MoreHow to attract new readers to your blog
When I asked members of my Facebook group recently about their biggest barrier to achieving more with their blog, the answer that came up most often was “increasing readership.” I’m guessing that many of you struggle with the same thing. You need to proactively work on continually driving traffic to your blog. Many experts say…
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