Websites & Business
The best blogging schedule for your business
Blogging is a great way to drive traffic to your website, demonstrate your expertise, and grow a following for your business. It can be a lot of work though, so you may be wondering how often you need to publish new content in order to get results. There’s a ton of advice out there on…
Read MoreWhat’s Your WordPress Personality? [quiz]
Did you know that approximately over 40% of the internet is powered by WordPress? That makes it the most popular software in the world for building websites! It also means there’s a one-in-three chance that you’re using WordPress for your site. Website owners come in all shapes and sizes, so I decided to create a fun…
Read MoreBlogging and Authenticity
A lot of people don’t like social media because it’s so hard to separate business from personal. Some create multiple accounts for that very reason. I really don’t mind that. I love getting to know my clients and other business contacts better by seeing photos of their home town and family events, especially since most…
Read MorePlanning and Organizing Your Website Content
Because a website is primarily visual, many business owners consider design to be the top priority, but it shouldn’t be. An attractive website may be eye-catching, but if your message doesn’t speak to the needs of your target market, it’s not going to help you reach your goals. Instead of coming up with the perfect design,…
Read MoreA Website Redesign for Basic Organization
One of the biggest compliments a web designer can receive is to have the owner of a site they’ve created return for a redesign a few years later. Background Basic Organization was established in 2005 and launched their first website a short time later. Owner Janet Schiesl and I first worked together in 2014. The…
Read MoreAn easy new way to create blog and social media graphics [app review]
A lot of people ask me to link to their article or review their product on my blog. Most of their emails end up in the trash, but occasionally one piques my interest. Not long ago, I received such a pitch from Design Wizard. They described their app as “an extremely viable alternative to the…
Read MoreHow to convert your website visitors into clients
As a business owner, you’re probably concerned with driving traffic to your website. That’s good — you should be! But it doesn’t stop there. Having new people discover your website is great, but if none of them become paying clients, you’re not much further ahead. To increase the chances of your website visitors deciding to do…
Read MoreHow to manage the flow of traffic on your website
After you generate traffic to your website, you need potential clients to learn about your products and services and discover your areas of expertise. It’s therefore essential to lead them towards the next step in their buying journey. Sketching out a website “map” is a great way to visualize the flow of traffic from one…
Read MoreHow to attract the best website traffic
You’ve launched your website and developed some great content for it. Now it’s time to generate traffic! But not just any traffic – the best website traffic is targeted. What is targeted traffic? Targeted traffic isn’t just random people ending up on your website. It consists specifically of those who are likely to use your products…
Read MoreHow to improve your business and make life easier
Running your own business is exciting, isn’t it? If you’re like a lot of people, one of the things that makes it so appealing is that you can do things your way instead of following standard procedures that have been set in place by some corporate bureaucrat who’s never even done your job. At least,…
Read More10 Simple Ways to Get the Most Mileage from Your Content
How many hours have you spent developing content? Probably more than you care to think about! If you’ve been marketing online for a while, I bet you’ve created enough blog posts, downloads, eBooks, reports, social media posts, articles, audio and video content to fill a library. Instead of keeping that valuable content buried on your…
Read MoreWebsite Owner’s Guide for Non-Techies
Many of my clients come to me for help because they lack either the technical skills or the time required to create or maintain a website or a blog. Whether you handle these tasks yourself or you choose to outsource them, there are a few basic terms and facts you should be familiar with. Blog: A…
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