Blogging and Authenticity
A lot of people don’t like social media because it’s so hard to separate business from personal. Some create multiple accounts for that very reason.
I really don’t mind that. I love getting to know my clients and other business contacts better by seeing photos of their home town and family events, especially since most of them live far away and, in many cases, we’ve never met face-to-face. I also like it when my business peeps comment on my personal photos, send me birthday greetings, or offer condolences on the loss of a pet or family member. I think this type of interaction allows me to build the type of relationship I have with people I see regularly.
Back in 2014, I started a personal blog called “Away from my desk” where I blogged about books, photography, and reflections on life. Over the last couple of years, I’ve noticed a few things.
- Even a personal blog can feel like work sometimes.
- Most of the people reading my personal blog are also reading this one.
- Some of my most popular business posts have been those that share something about me rather than strictly informational ones.
With those things in mind, I asked my good friend, Susanna Miles, whether she thought combining these two blogs would dilute my brand. Here’s how she replied:
If you’re a personal brand and solo expert entrepreneur, it makes sense to keep them together.
THAT is the more authentic way to be.
There is absolutely nothing unprofessional about getting a little personal on a website. In fact, it’s the way forward for personal brands.
That was all the encouragement I needed to make this change!
There’s now a new category here called “Away from my desk” which includes most of the content that was on the blog of the same name. If you already subscribe to this blog, you’ll automatically receive any new posts in this category by email.
If you’re not already a subscriber, maybe it’s time to change that!
How do you feel about mixing business and personal?