When I asked members of my Facebook group recently about their biggest barrier to achieving more with their blog, the answer that came up most often was “increasing readership.” I’m guessing that many of you struggle with the same thing.
You need to proactively work on continually driving traffic to your blog. Many experts say you should be spending more time promoting your content than you do creating it!
In this post, I’m going to share a few ways that you can get your blog posts in front of new readers.
Share your blog posts on every social media channel you use
Be sure to post them on your personal profile and business page, if you have both, but don’t limit yourself to merely posting your title along with your link! If you really want to catch your followers’ attention, you need to say something to draw them in.
Natalie Gallagher of Refined Rooms does this really well. On New Year’s Day, she posted this tweet:
Want to #getorganized in the new year but need a compelling reason to start? I share the Top 10 reasons you need to get organized on the blog. Which one will serve as YOUR motivation?? —-> https://t.co/yXn1JTHg9C #organizinghelp #newyearresolution #organize pic.twitter.com/QGo3gT91Sf
— Natalie Gallagher (@RefinedRoomsLLC) January 2, 2018
Not only did she make it timely by referring to the new year, but she included several hashtags to increase the likelihood of someone interested in this topic finding her tweet, even if they aren’t following her on Twitter.
Once is not enough
You work hard on your blog, so don’t limit your potential by only promoting your post on the day or week it’s published. Social media is a very busy space, and the chance of your post catching someone’s eye is very slim, especially if they’re not online when you post it.
Continue promoting it as long as it’s relevant. In the world of digital marketing, this is called evergreen content.
Don’t be afraid that your followers will get bored. They won’t, as long as you don’t overdo it. Newer followers won’t have seen your older posts, while others will have missed them, won’t remember them, or will benefit from reading them again.
Look at your blog analytics to see which of your posts have generated the most traffic and backlinks. These are good ones to promote.
Those that haven’t done as well might just need to be promoted some more. Before you do that, consider bringing them up to date, sprucing them up with new images, and republishing them. Bonus: This also cuts down on the time you spend creating new content from scratch!
Take advantage of technology
There are all kinds of tools available to help you continue promoting your posts on an ongoing basis, and I’ve listed some below.
Find one that works for you, but make sure you’re not sending out posts that are no longer relevant. Promoting an event that’s already taken place, or talking about Christmas in the middle of May, isn’t likely to attract new readers.
Participate in blog sharing groups
There are many groups on Facebook, LinkedIn, and Google+ that allow or encourage posting of blog links. Some even have a regular day where members cross-promote one another’s blogs.
Maximize Marketing Club does Content Sharing every Friday. This group is now open to all of my clients and subscribers, so I hope you’ll join us!
Although blog shares can be effective, it does take time to participate fully, so try to find groups that are a good fit for you. And never post your blog links on groups without first checking the rules.Despite the popularity of social media, email is far from dead! In fact, studies have shown that email marketing is still the most effective way to reach your target audience.Click To Tweet
Share your blog posts via email
Create a mailing list so people can sign up to receive your new posts in their inbox. You only have to set this up once, and it will go out automatically whenever you publish a new post, or every week, or every month. There are a number of services where you can set this up, including my personal favorite, MailChimp.
In addition to your list, consider sending a link to your post to specific people who may find it interesting. Don’t send every post to every contact, but if you blog about something you had talked about with a client or someone you met at a networking event, sending them the link is a great way to follow up, and most people will read a post when you email them personally.
Occasionally you might wish to email your most engaged contacts about certain posts to ask them to comment or share. Most people will be happy to do what you ask, especially if you offer to return the favor – as long as you don’t overdo it.
If you mention someone in your post, be sure send them a link. Once I included a shout-out to my financial planner in one of my posts. I sent him the link, and he sent it out to all of his clients. I’m not saying I got business out of it, but the more people who know about you and your blog, the better.
You can also add a link to your latest blog post to your email signature. If you use web-based email such as Gmail or Outlook.com, you can use WiseStamp to automatically insert a link to your most recent blog post in your email signature.
Participate in blog carnivals and link parties
Another way to generate traffic to your blog is to submit your posts to a link party or blog carnival related to your topic.
I’ve been hosting the Professional Organizers Blog Carnival since June 2009. Every month I invite readers of Your Organizing Business to submit blog posts on a specific topic, then publish and share the list. Most of the participants read each others’ posts and share them across their social networks, which puts them in front of a whole new audience. If you’re a productivity consultant or professional organizer, you should definitely give it a try.
Search for other blog carnivals or link parties that may be a good fit for you.
This post has described a few direct ways to drive traffic to your blog, but I’ve barely scratched the surface. Here are a few other things to keep in mind:
- Make sure you’re writing about topics that will interest your target audience.
- While writing your blog posts, be sure to include the keywords and phrases that people are most likely to use when searching online for that type of information.
- Don’t put all your efforts into promoting individual blog posts – think of ways you can promote your blog as a whole as well.
What other ways do you attract new readers to your blog?
Photo © choreograph / DepositPhotos
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