If blogging is one of your marketing strategies (and I certainly hope it is!), planning is essential. Just sitting down and diving into your next post isn’t an efficient way to work, and it doesn’t produce high-quality content. Having a supply of blogging ideas will keep you from drawing a blank when it’s time to write a new post and ensure that you provide your readers with useful content on a regular basis.
The following brainstorming methods will help you to generate hundreds of blogging ideas.
- Consider books you’ve read lately, or movies you’ve watched. Would any of them be useful or inspiring to your clients? Think of how you can tie that in with your business in some way.
- Answer questions that people have asked you in workshops, emails, and consultations.
- Every month, week and day, there are some really strange, fun and downright funny holidays and observances celebrated around the world, which can often help you generate ideas for your blog. Some of my past blog posts have been inspired by such events as Entrepreneurs “Do It Yourself” Marketing Month, Mother’s Day, and even Jell-O Week.
- Research what people in your target market are talking about in forums or on social media, and write about those topics.
- Repurpose content that you’ve already created. For some creative examples, read 10 Simple Ways to Get the Most Mileage from Your Content from my September newsletter.
As you’re brainstorming, capture as many blogging ideas as possible. Keep a list of possible topics using a program like Evernote or OneNote, a paper notebook, or a simple text document on your computer, tablet or phone – whatever works best for you. Choose something you can easily update when new ideas come to you.
Then, go through your list and identify the topics that are most relevant to your readers. For example, if your blog is about the digital nomad lifestyle, your audience might be interested in travel tips, learning languages, and ways to make money, but their biggest concern may be how to get started in the first place. If this is the case, that topic should be at the top of your list.
Set aside specific times for blogging. Draw from your ideas list to plan and write several posts in advance. You can then pre-schedule them in your blog or simply publish posts you’ve written in advance when the time comes.
The Editorial Calendar plugin for WordPress is a popular tool for managing a blogging schedule, but I prefer having my calendar at my fingertips. Currently I have a Marketing calendar set up in Google, separate from my regular calendar, but before that I used an Excel calendar which I could access from all my devices. A paper calendar works well too. The best tool for you is the one that you will use.
Following these steps will make you more efficient, and more importantly, you’ll be a more valuable resource to your target audience.
Photo by Negative Space / Pexels