What comes to mind when you think about your brand? Your logo? Your tagline?
Those are part of it, but they’re certainly not the whole picture.
Your personal brand includes the values that define you, your unique story, your personality, and many other factors. The way that others perceive your brand is influenced by everything you do!
Being clear about who you are and what makes your business unique will help you to make strong connections and build lasting relationships with ideal clients and prospects.
Your personal brand isn’t just about what you do; it’s about who you are.
“Branding is about CLARITY! Clarity in understanding your purpose, your mission, your voice, your style, even your readers and clients. It’s a process of identifying the unique aspects of both you as an individual, and your business, and weaving those attributes together in a way that is consistently expressed in everything you do, say, and create.” ~ Andrea Beltrami
There may be a lot of people who do what you do, but there is only one YOU.
Your uniqueness is the number one thing that sets you apart from your competition! And one of the things that makes you unique is your story.
I’m not saying you should share your life story with the world. There are lots of things that you want to keep private, and rightfully so. In most cases, your clients and prospects don’t need or even want to know the nitty gritty details of your childhood, your marriage, or other personal information.
However, explaining the turning points that led to where you are today, and weaving that story into your marketing, will go a long way to letting potential clients get to know, like, and trust you – and to building your personal brand! Your story will be especially engaging to those who find themselves in similar situations to yours.
Speaking of potential clients, you need to have a clear target market.
Don’t make the mistake of marketing to too broad an audience. It might seem that you can help anyone and everyone, and maybe you can. But not everyone is your ideal client. Some clients are a better fit for your business than others – and those are the people your marketing should be directed to.
If you try to appeal to the whole world, your true personality won’t shine through, but when you have a clear personal brand, your ideal client will be drawn to you naturally.
When you are passionate about what you do, it shows, and people will remember you when they or someone they know has a problem that you can help them solve.
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