Janet's Blog

Six Questions You Must Answer on Your Website to Attract Your Ideal Client

By Janet Barclay | October 21, 2021 |

Have you ever shopped online for a course or a carpet cleaner and got frustrated when you couldn’t make a decision? All their sites may look professional, they all seem to offer the same thing, and maybe they even get comparable ratings and reviews. So how do you choose one over the other? There’s a big chance that people going to your site are wondering the same thing. In this post, I’ll outline six questions you must answer on your website if you don’t want them to shrug their shoulders and go to your competition. #1 – What do you…

Continue reading

Tie your website together with an FAQ page

Frequently Asked Questions or FAQ page

Next in my series about the key pages of your website, we’ll be looking at the Frequently Asked Questions (FAQ) page. Read on to learn why it’s important, find out what you should include, and see some great examples. Why you need an FAQ Page Including an FAQ page on your website benefits both you…

Continue reading

Create a portfolio page that shows the impact of your work

portfolio page

In my last post, I explained how testimonials and reviews on your website tell potential clients how great you are at what you do. How about taking it a step further and showing them the results of using your services or products on a portfolio page? The way you go about it will depend on…

Continue reading

Attract new clients with a powerful testimonials page

testimonials page

Displaying testimonials and reviews on your website reassures visitors that your business is the real deal, making them more likely to reach out to you. I’ve already suggested strategically placing testimonials on your home, services, and products pages, but what placing them on their own dedicated page? It certainly can’t hurt, especially if you’ve received many…

Continue reading

How to Make Your Products Pages More Irresistible

products page

Whether ecommerce is your primary business or you’re selling products to supplement your professional fees, for your venture to be successful, your products page must make it easy for shoppers to find what they need and compel them to click on that Buy Now button. How to Organize Your Products Page For a great example…

Continue reading

How to Create a Services Page that Sells


It goes without saying that if you offer services, you need to put them on your website. What may be less obvious is that a simple list of services on your home page, or even on a dedicated Services page, isn’t enough. For starters, not everyone will understand exactly what a service involves. You need…

Continue reading

Do you have (or need) a Privacy Policy?


The response to my current blog series has been amazing, and it warms my heart to know I’m helping so many of you improve your websites. Although today’s topic might not be as exciting as your Home page or some of your other web pages, a Privacy page is also very important, but in a…

Continue reading

How to Create a Captivating Blog Page

blog page

Blogging may not be for everyone, but you can’t dispute the benefits that a blog brings to your website and your business. Millions of blog posts have been published offering tips on writing compelling blog posts. I’ve written quite a few myself! But have you ever stopped to think about your actual blog page? That’s…

Continue reading

How to Create an Effective Contact Page


In this third post in my series about the key pages of your website, I’ll be discussing the contact page. In case you missed them, the previous posts were: Is your website giving you strong results? Creating an Effective Homepage or Welcome Page Creating an About Page that Clicks Many businesses display their phone number…

Continue reading

Creating an About Page that Clicks

about page

Welcome to the second post in my series about the key pages of your website! If you missed the first post, I encourage you go back and read Is your website giving you strong results? Creating an Effective Homepage or Welcome Page. Now, you may well be thinking that your homepage is the most important…

Continue reading