Janet's Blog

Six Questions You Must Answer on Your Website to Attract Your Ideal Client

By Janet Barclay | October 21, 2021 |

Have you ever shopped online for a course or a carpet cleaner and got frustrated when you couldn’t make a decision? All their sites may look professional, they all seem to offer the same thing, and maybe they even get comparable ratings and reviews. So how do you choose one over the other? There’s a big chance that people going to your site are wondering the same thing. In this post, I’ll outline six questions you must answer on your website if you don’t want them to shrug their shoulders and go to your competition. #1 – What do you…

Continue reading

How to attract new readers to your blog

blog reader

When I asked members of my Facebook group recently about their biggest barrier to achieving more with their blog, the answer that came up most often was “increasing readership.” I’m guessing that many of you struggle with the same thing. You need to proactively work on continually driving traffic to your blog. Many experts say…

Continue reading

How to Maximize Your Personal Brand

personal brand

What comes to mind when you think about your brand? Your logo? Your tagline? Those are part of it, but they’re certainly not the whole picture. Your personal brand includes the values that define you, your unique story, your personality, and many other factors. The way that others perceive your brand is influenced by everything you…

Continue reading

How well-organized is your blog? [blog navigation quiz]

blog navigation

When it comes to blogging, we all share the same three objectives: Attract people to your blog. Keep people on your blog. Encourage people to share your blog. Today I’m going to talk about the second objective: getting people to stick around after they land on your blog. The more time readers spend on your…

Continue reading

5 ways to brainstorm blogging ideas that will wow your readers

blogging ideas notebook

If blogging is one of your marketing strategies (and I certainly hope it is!), planning is essential. Just sitting down and diving into your next post isn’t an efficient way to work, and it doesn’t produce high-quality content. Having a supply of blogging ideas will keep you from drawing a blank when it’s time to…

Continue reading

Can an appointment scheduler make you a better service provider?

appointment scheduler

You love what you do, and you love your clients (or at least most of them 😉) But you probably don’t love spending valuable time on back-and-forth emails to schedule appointments. And don’t get me started on cancellations and reschedules! Over the last couple of years, I’ve tried a lot of different tools to automate…

Continue reading

A more engaging vacation property rental website

vacation rental property at sunset

I recently had the pleasure of helping Keith with his online presence. He had created a website for his vacation rental property, but it wasn’t generating as much business as he wanted. Branding The first step was to give the site more visual appeal, to capture visitors’ attention quickly and make it more memorable. Enhancements…

Continue reading

How Plugin Updates Can Get You into Trouble

website down

Do you regularly log into your WordPress dashboard and apply important updates? Good for you! Preventative maintenance is as vital for your website as it is for your car. But what do you do when something goes wrong? The Problem A client recently emailed me because after updating her plugins, she got an error message…

Continue reading

How to Market Your Business with Confidence

marketing with confidence

Doing something you’re good at and enjoy doing is an great starting point for a business. Unfortunately, it’s not enough. Many people barely get their business off the ground because they don’t have the confidence to market it successfully. Self-promotion is especially challenging for introverts. The thought of talking about ourselves, especially to total strangers, is…

Continue reading

How to find the best WordPress theme for your business

choosing a WordPress theme

If you have a website, or are thinking of getting one, chances are nearly one in three that it will be built with WordPress, the most popular Content Management System (CMS) today. Every WordPress site has a theme that controls the colors, page layout, fonts and many other attributes. Because the theme files are separate…

Continue reading