Websites & Business
How to attract new readers to your blog
When I asked members of my Facebook group recently about their biggest barrier to achieving more with their blog, the answer that came up most often was “increasing readership.” I’m guessing that many of you struggle with the same thing. You need to proactively work on continually driving traffic to your blog. Many experts say…
Read MoreHow to Maximize Your Personal Brand
What comes to mind when you think about your brand? Your logo? Your tagline? Those are part of it, but they’re certainly not the whole picture. Your personal brand includes the values that define you, your unique story, your personality, and many other factors. The way that others perceive your brand is influenced by everything you…
Read MoreHow well-organized is your blog? [blog navigation quiz]
When it comes to blogging, we all share the same three objectives: Attract people to your blog. Keep people on your blog. Encourage people to share your blog. Today I’m going to talk about the second objective: getting people to stick around after they land on your blog. The more time readers spend on your…
Read More5 ways to brainstorm blogging ideas that will wow your readers
If blogging is one of your marketing strategies (and I certainly hope it is!), planning is essential. Just sitting down and diving into your next post isn’t an efficient way to work, and it doesn’t produce high-quality content. Having a supply of blogging ideas will keep you from drawing a blank when it’s time to…
Read MoreCan an appointment scheduler make you a better service provider?
You love what you do, and you love your clients (or at least most of them 😉) But you probably don’t love spending valuable time on back-and-forth emails to schedule appointments. And don’t get me started on cancellations and reschedules! Over the last couple of years, I’ve tried a lot of different tools to automate…
Read MoreA more engaging vacation property rental website
I recently had the pleasure of helping Keith with his online presence. He had created a website for his vacation rental property, but it wasn’t generating as much business as he wanted. Branding The first step was to give the site more visual appeal, to capture visitors’ attention quickly and make it more memorable. Enhancements…
Read MoreHow Plugin Updates Can Get You into Trouble
Do you regularly log into your WordPress dashboard and apply important updates? Good for you! Preventative maintenance is as vital for your website as it is for your car. But what do you do when something goes wrong? The Problem A client recently emailed me because after updating her plugins, she got an error message…
Read MoreHow to Market Your Business with Confidence [video]
Doing something you’re good at and enjoy doing is an great starting point for a business. Unfortunately, it’s not enough. Many people barely get their business off the ground because they don’t have the confidence to market it successfully. Self-promotion is especially challenging for introverts. The thought of talking about ourselves, especially to total strangers, is…
Read MoreIt’s all about Clarity
Since 2014, I’ve chosen a single word to sum up my vision for the year, and posted it on my blog. Although I didn’t formally announce it, my word for this year is Clarity. Here’s where I felt clarity was lacking. My Online Presence: My husband, Scott, has been working with me since 2007, and we…
Read MorePublic Speaking and Introversion
Studies have shown that more people fear public speaking than fear death. I can relate to that! When I started my business in 2002, I was invited to speak about Personality Type and Time Management at a local bookstore, and it was just too good an opportunity to turn down. I was so terrified, however,…
Read MoreStep Outside Your Comfort Zone
One of the great things about being self-employed is that you can pick and choose the type of work you do. When you work for someone else, if your boss asks you to do something you don’t particularly enjoy, you don’t really have much say in the matter, but when it’s your own business, you…
Read MoreSocial Networking: Introversion vs. Extraversion
As an introvert, I’ve never really been part of a large group of friends, but I have had many close friends throughout my life. Generally speaking, I have formed close relationships with people who have been part of my daily life at the time, whether it be at school, work, or another organization. Very often,…
Read More