A Website Makeover for one of Canada’s Top Resume Writers

Adrienne Tom

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Do you find it difficult to toot your own horn?

I didn’t think I did, but I’ve been promising a “recent project showcase” to my newsletter subscribers for a couple of months now yet have been holding back for some reason. Not wanting to break my word, I’ve bit the bullet and am thrilled to share this with you today.


Earlier this year, Adrienne Tom of Career Impressions contacted me about a website makeover after hearing glowing recommendations from her colleagues. She already had a website with a separate blog but was ready for a new site that would combine the two into a powerful marketing and communications tool.

Career Impressions old website

Some of her specific needs included:

  • A way to capture visitors’ email addresses
  • A contact form to help screen potential clients
  • A storefront for her digital products

She also wanted to ensure that prospective clients could understand how her resume process works, see samples of her work, and determine whether she would be a good fit for them.


Adrienne supplied me with all of the content for her new site, including photos, text, and digital downloads, and I prepared a schedule for the various phases of the project so we would both be on the same page.

In addition to regular emails, we had frequent meetings by telephone or on Zoom to review what had been completed and discuss revisions. Adrienne’s involvement in and commitment to the process allowed me to not only stay on schedule, but actually launch the site a week earlier than planned!


Career Impressions new website by Janet Barclay

I am very pleased with Adrienne’s beautiful new website – and more importantly, so is she!


Her mailing list is growing weekly, and her open rate of 50% shows that her subscribers are engaged and likely a good fit for her. More importantly, business is booming and she’s receiving a steady flow of inquiries about her services.

Now that her new website is up and running, Adrienne has subscribed to my Peace of Mind Care Plan so instead of dealing with technical issues, she can spend her time serving her clients and marketing her business.

Are you thinking about a website makeover or a brand new website? Let’s talk soon!

Casual Photo of Janet Barclay

Janet Barclay

I eliminate stress for my clients by hosting, monitoring, and maintaining their WordPress sites so they don’t have to worry about security, downtime or performance issues. When I’m away from my desk, I enjoy reading, photography, cooking, watching movies, drinking tea, and spending time with my family.

Join the Conversation!


  1. Ronni Eisenberg on November 25, 2019 at 8:19 am


    This is so impressive and you are quite talented. So much so, that if I was looking to rewrite my resume, I would hire Adrienne. Which means that I would also hire you.

    Adrienne’s website is beautifully designed and very easy to follow. I also like that what she can do for her clients is showcased; the questions she asks does make you stop and think.

    Thank you!

    • Janet Barclay on November 25, 2019 at 12:32 pm

      Thank you, Ronni! You’ve made my day!

  2. Sabrina Quairoli on November 25, 2019 at 11:10 am

    Janet offers great professional web designs. I love reading these posts that talk about her web design results. It’s very inspiring. Thanks for sharing your Adrienne and Janet!

  3. Janet Barclay on November 25, 2019 at 12:36 pm

    Thanks, Sabrina – I’ll try and include more of these in the future.

  4. Seana Turner on November 25, 2019 at 1:30 pm

    Yes, I am thinking about it. I’ve got to come up with the budget, but I am keeping a list of the things I’m hoping to change. Wonderful result!!

    • Janet Barclay on November 26, 2019 at 12:07 pm

      Great idea to start a list! Think about how each item you add will help you achieve your business goals, then you’ll be able to prioritize them in case they don’t all fit within your budget.

  5. Linda Samuels on November 25, 2019 at 6:20 pm

    Janet- This is an incredible testament to your gifts as a web designer. I love the process of what you described for combining two websites into one, understanding all of Adrienne’s needs, and creating a website that not only functions as she hoped, but is getting great results. What more could you want?

    I’ve been in the process of revamping my SquareSpace websites these past months. I know you only do Word Press sites. I’m consolidating the two into one and making them mobile-friendly. It’s been a “process” to say the least. As I’m sure you know, not all “asks” are possible. So I’ve had to decide which of the things are non-negotiable and which are the things I’m flexible on.

    This is the fourth time in 19 years that I’ve created or redesigned my websites. Each time not only do the options and goals change, but I also feel like the sites are becoming more and more “like me” as time has passed. Stay tuned for the latest. I’m getting close.

    • Janet Barclay on November 26, 2019 at 12:08 pm

      I’m so excited for you, Linda! I know this has been on your mind for a long time, and I can’t wait to see your new site.

  6. Nancy Haworth on November 25, 2019 at 7:13 pm

    Janet, you did an amazing job making over this website to meet Adrienne’s needs. I love seeing the before and after images of your work. You are very talented!

  7. Janet Barclay on November 26, 2019 at 12:08 pm

    Thanks, Nancy! That means a lot to me.

  8. Stacey Agin Murray on November 26, 2019 at 1:55 pm

    Clean, streamlined, and lovely! I’m sure your client was thrilled with the process and final product. Now you can add her website to YOUR resume!

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