Blogging and Authenticity

Blogging and Authenticity

A lot of people don’t like social media because it’s so hard to separate business from personal. Some create multiple accounts for that very reason. I really don’t mind that. I love getting to know my clients and other business contacts better by seeing photos of their home town and family events, especially since most…

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Planning and Organizing Your Website Content

website content planning

Because a website is primarily visual, many business owners consider design to be the top priority, but it shouldn’t be. An attractive website may be eye-catching, but if your message doesn’t speak to the needs of your target market, it’s not going to help you reach your goals. Instead of coming up with the perfect design,…

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How to organize your blogging process with Todoist

organizing your blogging process

Blogging was pretty easy when I started in 2006. An idea would pop into my head, I’d log into my blog, type something, and maybe add a photo or some clipart. Yes, clipart! It seems crazy now, but that’s how it was. Since then, blogging has become a serious marketing strategy for businesses of all…

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A Website Redesign for Basic Organization

website redesign

One of the biggest compliments a web designer can receive is to have the owner of a site they’ve created return for a redesign a few years later. Background Basic Organization was established in 2005 and launched their first website a short time later. Owner Janet Schiesl and I first worked together in 2014. The…

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Planning for Your Best Year Ever

Business woman celebrating her best year ever

With 2018 drawing to an close, you’ve likely been thinking ahead to next year. But before you begin developing your marketing plan for 2019, let’s pause to review and celebrate the last 12 months! You’ve probably accomplished a lot, even if some days it doesn’t feel like it. Your Year-End Review If you have a…

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How to save time blogging

save time blogging

Are you spending too much time on blogging activities? Has it been months since you updated your blog due to time restraints? Have you avoided starting a blog because you can’t figure out how to squeeze it into your already busy schedule? You’re definitely not alone. In a Facebook group for bloggers, I asked, “What is…

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How to convert your website visitors into clients

How to convert your website visitors to clients

As a business owner, you’re probably concerned with driving traffic to your website. That’s good — you should be! But it doesn’t stop there. Having new people discover your website is great, but if none of them become paying clients, you’re not much further ahead. To increase the chances of your website visitors deciding to do…

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How to manage the flow of traffic on your website

website traffic flow

After you generate traffic to your website, you need potential clients to learn about your products and services and discover your areas of expertise. It’s therefore essential to lead them towards the next step in their buying journey. Sketching out a website “map” is a great way to visualize the flow of traffic from one…

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Fabulous free and inexpensive photos for your blog

free stock photos

The time is long past when you could just post an article on your website and hope to hold readers’ attention. These days, people expect to see big bold beautiful images – and lots of them! Although in most cases you don’t want the photos to overshadow your text, it’s important to include at least…

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How to attract the best website traffic

best website traffic

You’ve launched your website and developed some great content for it. Now it’s time to generate traffic! But not just any traffic – the best website traffic is targeted. What is targeted traffic? Targeted traffic isn’t just random people ending up on your website. It consists specifically of those who are likely to use your products…

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How to improve your business and make life easier

Standard operating procedures make for a happy businesswoman

Running your own business is exciting, isn’t it? If you’re like a lot of people, one of the things that makes it so appealing is that you can do things your way instead of following standard procedures that have been set in place by some corporate bureaucrat who’s never even done your job. At least,…

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