A more engaging vacation property rental website

vacation rental property at sunset

I recently had the pleasure of helping Keith with his online presence. He had created a website for his vacation rental property, but it wasn’t generating as much business as he wanted. Branding The first step was to give the site more visual appeal, to capture visitors’ attention quickly and make it more memorable. Enhancements…

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How Plugin Updates Can Get You into Trouble

website down

Do you regularly log into your WordPress dashboard and apply important updates? Good for you! Preventative maintenance is as vital for your website as it is for your car. But what do you do when something goes wrong? The Problem A client recently emailed me because after updating her plugins, she got an error message…

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How to Market Your Business with Confidence [video]

marketing with confidence

Doing something you’re good at and enjoy doing is an great starting point for a business. Unfortunately, it’s not enough. Many people barely get their business off the ground because they don’t have the confidence to market it successfully. Self-promotion is especially challenging for introverts. The thought of talking about ourselves, especially to total strangers, is…

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It’s all about Clarity

clear view from my office window

Since 2014, I’ve chosen a single word to sum up my vision for the year, and posted it on my blog. Although I didn’t formally announce it, my word for this year is Clarity. Here’s where I felt clarity was lacking. My Online Presence: My husband, Scott, has been working with me since 2007, and we…

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Public Speaking and Introversion

public speaking

Studies have shown that more people fear public speaking than fear death. I can relate to that! When I started my business in 2002, I was invited to speak about Personality Type and Time Management at a local bookstore, and it was just too good an opportunity to turn down. I was so terrified, however,…

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Step Outside Your Comfort Zone

One of the great things about being self-employed is that you can pick and choose the type of work you do. When you work for someone else, if your boss asks you to do something you don’t particularly enjoy, you don’t really have much say in the matter, but when it’s your own business, you…

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Social Networking: Introversion vs. Extraversion

social networking facebook

As an introvert, I’ve never really been part of a large group of friends, but I have had many close friends throughout my life. Generally speaking, I have formed close relationships with people who have been part of my daily life at the time, whether it be at school, work, or another organization. Very often,…

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Playing Extravert

job fair

Last year, one of my clients recommended me as a virtual assistant to one of her contacts. When I spoke with her, she was in the midst of a large project and already had admin support in place, so we agreed that we would connect again once that project was complete. She quickly realized she…

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