Websites & Business
How to Communicate Effectively with Your Web Designer
Good communication is the key to all successful relationships, including the one between you and your web designer. When things don’t go as planned, it can nearly always be attributed to a lack of communication. I’ve listed below 12 ways you can form a better connection with your designer before, during, after and throughout your…
Read MoreCreating Your Blogging Voice
When you launched your blog, did you develop a plan first, or did you just dive in? Although it may be easier just to start writing, you need to decide on a number of factors, including the voice of your blog. A good blog needs a clear and consistent voice that is communicated on every page. Consistency…
Read MoreSet Your Compass to Reach Your Goals for the New Year
With the new year less than three weeks away, it’s time to reflect on your successes and failures from 2019 and set new goals for 2020! A couple of years ago I learned about YearCompass, a fabulous free resource to facilitate this process. Before that I found the whole process of figuring out how I…
Read MoreWriting a Powerful Call to Action
Today, I’m going to talk about one of the most important steps in creating content, which is writing a strong Call to Action. And when I say “talk about” I mean that literally, because I actually have a video for you! It’s from a Facebook Live I did a couple of years ago, but the…
Read MoreA Website Makeover for one of Canada’s Top Resume Writers
Do you find it difficult to toot your own horn? I didn’t think I did, but I’ve been promising a “recent project showcase” to my newsletter subscribers for a couple of months now yet have been holding back for some reason. Not wanting to break my word, I’ve bit the bullet and am thrilled to…
Read MorePhotography + Productivity = Perfection
If we’re connected on social media, you’ve probably noticed that I’m an avid photographer. A big part of digital photography takes place in the editing process, after the image has been captured, and I enjoy trying out different apps to see how they can make a ho-hum photo into a good one, or a good…
Read MoreDo you need a Website Care Plan?
Since I became Care Plans Certified and introduced my Website Care Plans, dozens of smart business owners have chosen me as their Website Manager. Not one of them has to worry about things like WordPress updates, discontinued plugins or other security threats, because they’ve left it all in my capable hands. This means that they…
Read MoreSEO Strategies for 2019
If you read my latest newsletter, you already know that my favorite session at WordCamp Hamilton 2019 was SEO is Evolving Faster Than Ever. How to survive and take advantage of all the recent changes. Paul Thompson shared so much valuable information in his 45-minute presentation that I decided to supplement it with my own…
Read MoreSummer and Your Business
Summer’s right around the corner! How will it affect your business? For many, business slows down during the summer months. This can happen if many of your clients are busy with their kids while they’re out of school, dealing with staff vacations, or away on vacation themselves. Instead of seeing this as a problem, why not…
Read MoreMy new favorite visual marketing tool
I blogged about some of my favorite visual marketing tools back in March 2015 and November 2015, but since then a lot of new apps have been developed to help us create appealing graphics. Earlier this year I was invited to try out the Pro version of Snappa for three months, and I was more…
Read MoreThe best blogging schedule for your business
Blogging is a great way to drive traffic to your website, demonstrate your expertise, and grow a following for your business. It can be a lot of work though, so you may be wondering how often you need to publish new content in order to get results. There’s a ton of advice out there on…
Read MoreWhat’s Your WordPress Personality? [quiz]
Did you know that approximately over 40% of the internet is powered by WordPress? That makes it the most popular software in the world for building websites! It also means there’s a one-in-three chance that you’re using WordPress for your site. Website owners come in all shapes and sizes, so I decided to create a fun…
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